Yandex becomes default WP8 search engine in Russia, Turkey

There are a lot of search engines on the internet, when you stop and think about it. Quality is one measure of success, but so is popularity. Moscow-based Yandex is king in Russia but barely a drop in the ocean worldwide. It holds more than 60 percent of that country's search and has also been available in Turkey since September 2011.

A presence in Turkey doesn't mean it's doing well, however. Izvestia reported Yandex has a market share of 0.5 percent, which is a far cry from the 60 percent held in its home country. Using Microsoft's Windows Phone 8 platform, the Russian company wants to gain more share both at home and in Turkey.

In Turkey and Russia, Yandex is now WP8's stock search engine; Microsoft's Bing has little presence in these territories. This could be a beneficial partnership, for early in 2012 WP7 was outstripping iOS sales within Russia. With the release of the iPhone 5 and the stagnation of WP7 as a platform, however, there may be a course change.

News on sales in Turkey isn't as easily found, but if Yandex and Microsoft have come to a deal here, then it must be one which benefits both companies. WP8 should be hitting Turkey before the end of the month; Nokia's Lumia 820 & 920 and HTC's 8X handsets are the three launch phones.

Source: The Next Web

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9 Comments

so their marketshare will go from .5% to 1.5%. Im sorry to say it, and I know its hard for many on this site to accept but people just are not buying these devices in the numbers they are buying ios and android devices. That's fine that they have sold a million wp8 devices or whatever number you want to throw at me, but at the same time that amount is probably bought everyday just for android alone. I wouldn't be surprised if android and ios sell as many devices in a day as wp devices have sold in its product lifetime.

I am Reid said,
so their marketshare will go from .5% to 1.5%. Im sorry to say it, and I know its hard for many on this site to accept but people just are not buying these devices in the numbers they are buying ios and android devices. That's fine that they have sold a million wp8 devices or whatever number you want to throw at me, but at the same time that amount is probably bought everyday just for android alone. I wouldn't be surprised if android and ios sell as many devices in a day as wp devices have sold in its product lifetime.

First years Android wasn't popular as well. Back in 2010, when Android was on same development level as WP now it wasn't selling more than WP now.

And people that buying WP and Android are not buying iOS. iOS is a premium level. It cost as a cheapest Chinese phone around the world only in USA. Everywhere outside it is the most expensive phone priced between $1000 and $1500.

I am Reid said,
so their marketshare will go from .5% to 1.5%. Im sorry to say it, and I know its hard for many on this site to accept but people just are not buying these devices in the numbers they are buying ios and android devices. That's fine that they have sold a million wp8 devices or whatever number you want to throw at me, but at the same time that amount is probably bought everyday just for android alone. I wouldn't be surprised if android and ios sell as many devices in a day as wp devices have sold in its product lifetime.

I don't think there is anybody that does not accept that WP does not sell the numbers that iOS or Android devices sell. Those of us who have WP devices like them, and that is all that matters. Windows trounces Mac in sales, Apple said that there are 30 million Mac computers in use, meanwhile Win7 has sold 670 million copies, with nearly that many XP computers in use. Even the "horrible" Vista has a higher use than Mac.

But those Mac users have no problem telling us that they think OSX is better. According to them sales don't make a difference in the quality of computer they use. But apparently those who use iOS or Android refuse to allow others to think different, and like what they like, simply because of sales.

Auzeras said,
But that doesn't mean its not good. It's just not popular. Also what's popular isn't always good.

You said it.
" What's popular, isn't always good. " Especially if you listen to everyone here! Just look at how many people here used to love Firefox, but now almost everyone thinks it's crap. I know that's not particularly a physical device we're comparing, but still an example.

I use Yandex quite regularly. It's a decent search engine.

Actually both lumia 920 and htc 8x are released in Turkey, using a Lumia 920 now
On the other hand, I am not keen on using Yandex, I would have preferred Bing

Yandex cares more about localization here in Turkey compared to Google (it has street view for major Turkish cities unlike Google), so I guess consumers will like this change.

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