Yet another Microsoft Surface ad spotted in Brooklyn

A couple of weeks ago, images started showing up on the sides of buildings in parts of New York City and Los Angeles that are clearly part of amarketing campaign for the upcoming Surface tablet from Microsoft. Today, yet another Surface ad images has been revealed, this time in the Brooklyn borough of New York City.

Twitter user Joab Jackson posted the image on his page earlier this morning, which seems to be the first time a photo of this particular ad has been posted on the Internet. The ad itself looks to be quite large but lacks the "Click in" slogan that has shown up on other Surface street ads.

Microsoft has yet to confirm or deny it is responsible for these Surface ads, so we have no word yet if they will appear in other locations in the US or the world. However, they seem to be a rather effective marketing campaign for the upcoming Windows 8/RT tablet. The Windows RT version is scheduled to launch on October 26th, the same day Windows 8 is launched. The Windows 8 Pro Surface device is expected to launch in early January.

Source: Joab Jackson Twitter page | Image via Joab Jackson

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scumdogmillionaire said,
Obviously the best place to put it was in a non-English speaking neighborhood.

That thrift store is right across a few young hipster loft buildings.

devxweb said,
if it targets Brooklyn then its gonna be very cheap!! thats an assumption you can draw...
If you think Brooklyn is cheap, then you are obviously clueless about Brooklyn then.

nickcruz said,
If you think Brooklyn is cheap, then you are obviously clueless about Brooklyn then.

Yes I am clueless then, as I live thousands of miles away from USA... In movies they present Brooklyn as a crap and cheap place..

devxweb said,

Yes I am clueless then, as I live thousands of miles away from USA... In movies they present Brooklyn as a crap and cheap place..

Brooklyn is a pretty damn expensive place to live in nowadays. It has really made quite the resurgence over the last decade or so.

Rudy said,
I don't understand why they would advertise something you can't buy yet

Because it's coming and those ads last for years.

How is that an effective ad campaign?

All you see if a "Metro" tile with the word Surface in it, with Microsoft in the bottom right. That's it, nothing else.

Ok, so what is Surface? Yes it is the surface of a wall on that building. But what else is it?

Now let's forget that we are on a website that caters to Microsoft and we all know about Win8 and the Surface tablets. Pretend we are Joe Nobody.

Unless he is on a bus with a smartphone and decides to do a web search for "surface", he probably won't care enough from that look of that simple ad to remember to search for it when he gets to a computer later in the day.

Condere said,
....

That's the whole point. What is surface?

And everybody who would want to buy a surface probably already has a smartphone lol.

Condere said,
How is that an effective ad campaign?

All you see if a "Metro" tile with the word Surface in it, with Microsoft in the bottom right. That's it, nothing else.


It''s not a metro tile, it's the outline of the surface device that was used during the announcement event.

And I think this has huge potential for success. I would be thinking what the heck is surface and what does microsoft have to do with it?
Then in a few short months, I'd find myself in Best Buy for black friday and see the same imagery plastered all over the PC section, and the brain would catch up to the advert.

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