YouTube gets a new, simpler, flatter logo

When it comes to design trends, one of the most significant in the tech sector in recent years has been the increase in popularity of ‘flat’ design. Complex shapes have given way to simplified icons; over-the-top gradients have been toned down; and typography has become... arguably more generic in many cases.

Google has ticked all of these boxes in its latest design update for YouTube. While YouTube’s existing logo could never be hailed as an example of great design, its global presence and online ubiquity have made it familiar to hundreds of millions of people worldwide. Nonetheless, Google is apparently in the process of changing its YouTube logo, having updated both its Facebook page and Twitter profile with its new brand design.

The new branding isn’t 100% ‘flat’; if you look very closely at the main logo, you’ll see just the merest hint of a drop-shadow in the ‘play’ symbol, as well as a very soft light-to-dark gradient in the red.

The app icon is much more gradient-rich, however; perhaps this is because a completely flat icon would look, well, flat against the more complex and colourful icons found on most Android and iOS homescreens. The typography, meanwhile, is Google’s corporate font, Roboto, which certainly lacks the chunky charm of the previous logo, but firmly establishes YouTube as part of the Google family.

Curiously, the new logos went up on Facebook and Twitter without announcement or fanfare, and YouTube.com retains the older logo, for now at least.

What do you think of the new YouTube logo? Let us know in the comments below, or share your thoughts on Twitter @NeowinFeed.

Source: YouTube Facebook / Twitter via Brand New | images via Brand New

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57 Comments

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"The new branding isn't 100% ‘flat'; if you look very closely at the main logo, you'll see just the merest hint of a drop-shadow in the ‘play' symbol, as well as a very soft light-to-dark gradient in the red."

Thank God for some gradients and a drop-shadow, otherwise, I would have called it bland. We're in 2013, not 1990.

S3P€hR said,
I like Youtube but I hate google. Google is built on the foundation that most people are idiots.

Sounds like a sollid foundation... Something that is proven again and again by their continued succes I'm sure.

I still don't think their logo is a sign of great design. I'll be glad when the boring UI fad dies, it looks like crap.

PUC_Snakeman said,
I wish the article included the old logo for comparison.

Unless you have been living under a rock for the past 10 years, I think everyone knows how the old YouTube icon looks like.

Thanks for the insult. I only use YouTube sometimes. I don't remember the exact gradients and shadow placements of each section of the icon, so forgive me.

Are you that sensitive? That was not an insult. This is a news site. This was a news article. It wasn't meant to show the difference into detail.

Learn to use Google. The young generation have become quite lazy. They want everything handed to them. (That's an insult)

It still seems to me that an article touting the differences between an old icon and a new icon, might actually include pictures of both.

If you disagree, then I understand.

It looks like the work of all designers in the industry is also based on a template. One does flat design and all the rest follow like monkey see monkey do.

UXGaurav said,
It looks like the work of all designers in the industry is also based on a template. One does flat design and all the rest follow like monkey see monkey do.

Trends aren't just for clothes and music. Any kind of design knows a style that is in fashion. Right now its flat and sharp thats popular in both software and hardware. Apple is a trendsetter so I'm interested to see how they will react to it. It's nothing like the way they've designed their hardware and software.

Ronnet said,
I like it. Then again I like Windows (Phone) 8 as well. It's much easier on the eyes imo.

That's why my grandmother likes it. She can actually see the icons with her old eyes. Her words not mine.

DarkNet said,

That's why my grandmother likes it. She can actually see the icons with her old eyes. Her words not mine.

If she is your grandmother then it factual, her eyes are old. But what goes for old people also goes for the rest of us, albeit to a lesser degree. I find that flatter icons/tiles and clearer text make for a faster read and thus faster interaction. I can just glance at my devices and get the info I need.

Ronnet said,

If she is your grandmother then it factual, her eyes are old. But what goes for old people also goes for the rest of us, albeit to a lesser degree. I find that flatter icons/tiles and clearer text make for a faster read and thus faster interaction. I can just glance at my devices and get the info I need.

I do the same thing with my Agenda widget and Weather Widget. Gotta love glanceable features without launching an App.

DarkNet said,

I do the same thing with my Agenda widget and Weather Widget. Gotta love glanceable features without launching an App.

I'm not sure we're talking about the same thing here. I'm talking about the design itself whether it concerns a widget or an actual app doesnt matter. I think this flatter clearer design of icons and text makes any widget or app a better experience.

Looks like crаp.

If anyone was wondering was is a decay you can scroll this page to the top and compare this ugly icon with the previous one.

That hind of 3d depth effect between the bottom of the icon and the drop shadow is the same as the G+ icon. The difference is that one has it on the top. However, why would they change the icon, didn't they change it once last week, making it look like the main site's favicon? Are people that unhappy about it? Oh wait... they change it for Android... They need the icon to be a certain size and not have any porn in it, otherwise the Apple police will block it.

wingliston said,
Google copying a lot of Microsoft flat designs lately.

Microsoft don't own simplistic design. Flat colours predate Metro by years.

I think it's good. I like the flatter designs after YEARS of ultra glossy sheen button looking designs. I'm a designer and as much as I think YouTube (Google) are being jerks about Windows Phone, I think the logo is nice.

The thing with design is that I can like it and the next person can hate it. It's all in the eye of the beholder. I think that most people won't care one way or another.

wingliston said,
Google copying a lot of Microsoft flat designs lately.

Your knowledge in this fact made me LOL. You sound worse than an Apple cheerleader thinking Apple invented the touchscreen. :facepalm

Majesticmerc said,

Microsoft don't own simplistic design. Flat colours predate Metro by years.

True, they go back hundreds of years, but Microsoft took the heat for choosing to use them in our modern age of computing.

For others to adopt the changes that Microsoft started confirms Microsoft was on the right track in making things easier to read and it was for the better of the computing industry. Apple, the perceived 'design leaders', have also followed Microsoft's lead.