YouTube: Just Think of Ads as Bonus Content

The top MySpace user complaint about advertising is that the ads are irrelevant, according to Michael Barrett, executive vice president and chief revenue officer for Fox Interactive Media and MySpace: "Why can't I see more personal ads that appeal to me?" he said. Ad personalization, however, requires the collection of user data, which prompts privacy concerns, Barrett said. "It's an education process" to explain that data collection is anonymous and not invasive, he said. "It's nuanced [but] something we're very, very concerned with."

"It's a permission-based system [so] giving the option to opt out is critical," Barrett said. "It's going to have to be part and parcel of all this." YouTube's Suzie Reider, head of advertising sales for YouTube, suggested that users "have to stop thinking of ads as ads, but ads as content."

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"users "have to stop thinking of ads as ads, but ads as content."

And the next time I tread in a dog turd, I should see it as lubrication for my shoe?

Saying "the top complaint about MySpace advertising is that isn't targeted to me" is insulting, I find targeted advertising much much more annoying than random advertising.

That said, I think Google's approach to advertising is a good one and I hope that most people will not block the advertisements because they have to realise that advertising is going to enable a lot of additional content to be displayed on YouTube and it literally is the price you pay for having the content available in the first place.

Overall the advertising is a good thing, it goes much deeper than corporations grabbing money for their content and once consumers see the benefit they will understand why it is a good move.

(PS I don't work for Google or YouTube)

Jelly2003 said,
Overall the advertising is a good thing, it goes much deeper than corporations grabbing money for their content and once consumers see the benefit they will understand why it is a good move.

(PS I don't work for Google or YouTube)

Overall the advertising is a bad thing, it is just corporations grabbing money for their content and once consumers see the drawbacks they will understand why it is a foul move by all involved

Wonder if they'll ever make an ABP that can block the preceding video ads and jump right to the content. Would probably need to communicate with the flash plugin I guess.

I don't think Flash provides a browser interface to do that. All Adblocker Plus does is simply manipulating the DOM according to a number of rules.

"have to stop thinking of ads as ads, but ads as content."

And stop thinking of taxes as taxes, but taxes as a small price to pay for a multitude of services.

And stop thinking of malware as malware, but as a necessary evil for certain software vendors to exist.


Clearly YouTube thinks their target market is grossly uneducated because they sure seem to think we're stupid.

C_Guy said,
And stop thinking of taxes as taxes, but taxes as a small price to pay for a multitude of services.
True. Like free health care. I am glad I smoke and with a near lounge cancer I'll get free treatment!

Pip'

Yeah... customization which I don't want in the 1st place.

Geez that's lame. The ads on the TV are also customization right?