YouTube launches Hollywood Movie rental service

YouTube let the world know that they’ve entered movie-rental business with a simple tweet: "Say hello to my little friend!" http://youtube.com/movies #ytmovies. A wide range of movies are already available at YouTube Movies, including titles such as The Green Hornet, 300 and Inception. Each movie’s page gives a rating from Rotten Tomatoes, along with reviews of the film. The service is available now for those in the US, there's currently no word on when or if the service will launch internationally.

YouTube cleverly leverages their own vast collection of related materials for each film by listing community uploaded clips as ‘YouTube Movie Extras’. This, of course, helps keep users on the site after watching the movie. It’s likely that YouTube will also start promoting the service’s movies via related clips on YouTube.

This move strengthens Google’s media strategy – a strategy that is crucial to its smartphone and cloud-services businesses. Apple, Google’s friend and foe, already has a worldwide video rental service and is investing in making that service more cloud-friendly, and Microsoft has been toying with Zune for some time, and is reportedly also investing in cloud-based media.

Movies are priced at $2.99/$3.99 and are viewable via PC or Google TV, with 3,000 titles already in the catalog. Qualities vary between SD and HD. For more information, see the YouTube Blog.

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19 Comments

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Brian Miller said,
Where is the settings page for this feature?

BTW, with AT&T's new cap, I don't think many will use this feature.

Agreed. That cap is really limiting what I can do now. =(

It takes me 5-8 minutes to load a 1-2 minute 720p video on a 50meg connection.. They need to worry about that little problem first

Dusco25 said,
It takes me 5-8 minutes to load a 1-2 minute 720p video on a 50meg connection.. They need to worry about that little problem first

Almost definatly your ISP, your on an up to 50meg line doesn't mean you'll get that all of the time

Dusco25 said,
It takes me 5-8 minutes to load a 1-2 minute 720p video on a 50meg connection.. They need to worry about that little problem first

you may have shared connection.

Azies said,
Not unless they increase their bandwidth, I can barely watch videos at 720p because of their lag issues.

I have no problem streaming 1080p on youtube. Could it be your ISP problem?

Azies said,
Not unless they increase their bandwidth, I can barely watch videos at 720p because of their lag issues.

Yeah I think its you isp because 1080 music videos load pretty fast on my connection. Never have to wait for buffer, except those rare occasions.

Azies said,
Not unless they increase their bandwidth, I can barely watch videos at 720p because of their lag issues.

I have the same issue most of the time

Azies said,
Not unless they increase their bandwidth, I can barely watch videos at 720p because of their lag issues.

I go 1080p when available and never a lag issue here.

Brody McKee said,
And those free movies seem to be available outside of the US

Only some of them.. It's up to the publisher to select which countries they are available too.

Still to expensive.. 2.99/3.99 rental for 24 hours and i'm pretty sure they don't let movies play on my phone or tv where it would really shine..

99 cents if you make me sit on a computer.. otherwise no.

I do see some free ones listed though.. thats interesting. Is that how they're going to push netflix/amazon to play?

blahism said,
Still to expensive.. 2.99/3.99 rental for 24 hours and i'm pretty sure they don't let movies play on my phone or tv where it would really shine..

99 cents if you make me sit on a computer.. otherwise no.

I do see some free ones listed though.. thats interesting. Is that how they're going to push netflix/amazon to play?

Cool, then don't use it. The rest of us will.