YouTube now reaches one billion unique visitors a month

In late December, Google celebrated the fact that the music video for the song "Gangnam Style" was the first YouTube video to be viewed over one billion times. Now Google has announced that YouTube has achieved yet another milestone with the word "billion" involved.

Today, the YouTube blog announced that for the first time, the site has brought in over one billion unique visitors per month. Google also announced today, "Nearly one out of every two people on the Internet visits YouTube." How ever you slice it, that's a lot of people taking a look at cute cat videos or, more recently, meteors entering the atmosphere.

YouTube launched in February 2005 and in October 2006, it was already big enough that Google acquired the site for $1.65 billion. Despite attempts to launch rivals to YouTube, none of them have been able to come close to its massive audience. In a separate blog post, Google's ad division notes that among "Gen C" users (people aged 18-34), their time watching YouTube videos on their smartphones went up 74 percent compared to a year ago.

The blog added:

In fact, in 2012 the number of Gen C viewers who regularly watch YouTube on smartphones caught up to the number of viewers tuning in on their PCs. 67% of Gen C watch YouTube on two devices or more, compared to 53% of the general population.

The blog also said 41 percent of 18-34-year-olds watch YouTube videos on their smartphone while waiting for something or someone. 18 percent of people in that age group watch YouTube videos while commuting from work or school, while 15 percent check out videos when commercials run on TV.

Source: YouTube blog | Image via YouTube

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15 Comments

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1 Billion a month unique visits... Hardly seems possible or sustainable. Are people really replacing their phones and devices that frequently. There just are not enough people in the world.

Surely this figure could be a lot higher than expected?

Where you have large organisations, schools and colleges, this would only register as a single IP address?

I thought most organizations, schools and colleges block YouTube. At least from my experience I can tell you these companies do (ITG, Brookfield Properties, Hazen & Sawyer, CDM Smith, NYC Public Schools, NYC CUNY, NY SUNY, Goldman Sachs and NYC Agencies).

You can't tell me that the ones I encountered are the only ones blocking it. It stands to reason a lot more do it too. Bandwidth is precious in large organizations and they can't afford to have it wasted on sites like these.

But if that wasn't the case, generally speaking, it would register as a single IP address per line.

However how many of us have smartphones (1 IP address) and a home computer (an additional IP address)? I have watched something on my phone and later on watched it again on my home computer.

While that may be true, it would be quickly countered by the fact that unique visitors is unique people, its unique devices. For instance, I count as 5-6 unique visitors myself. Phone, tablet, home pc, work pc, university connection with laptop, etc. Because I don't use my an account on youtube, each one of those is a unique visitor to their statistics.

max22 said,
Same to see why some videos stream so god damn slow.

Yeah it ticks me off when that happens. It's funny, sometimes the higher qualities of a video stream faster than the lower ones.

Anyways, I still love Youtube and my channel has over 30k views for example (plus I have another one that has over 5k).

max22 said,
Same to see why some videos stream so god damn slow.

You have Time Warner Cable.

Also I believe I read that YouTube was written in Python?