YouTube videos to carry 'overlay' ads

YouTube has begun displaying semitransparent "overlay" ads at the bottom of selected video clips. The ad disappears after about 10 seconds if the viewer does nothing; the featured clip automatically pauses if the viewer clicks on the overlay ad. Shiva Rajaraman, product manager for YouTube, said internal tests show more than 70% of people give up when they see a pre-roll, an ad video before the actual video, while less than 10% decide to close an overlay by clicking the x button in the corner.

The overlay format also gives advertisers more flexibility, he said, because once the viewer chooses to watch, there is no 15 or 30 second video limit. YouTube already has been showing display ads, but video ads look to be far more lucrative. Marketers can target their ads by user demographics, location, time of day or genre. They won't be able to buy ads by keywords, though, the way Google allows merchants to purchase text ads triggered by a user's search terms. Unlike Google's pay-per-click search ads, advertisers will be charged $20 per thousand viewers, regardless of whether the user clicks on the overlay. Revenues will be split with the video owner, although officials won't say how. The video owner can decline all ads or selected ones, such as those from competitors.

News source: CNN

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12 Comments

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This is simply F*cktarded. i personaly watch a vid on youtube to.. WATCH THE VID .. not the ads (i think im allowed to speak for more people on that 1) it's not like there aren't enough ads allready.. but imagine you put up a video of your son's first steps.. Is there anybody who wants an ad over that ?

i'm not sure anyone would want to see the video either, to be fair.

the video owner can disable the ads anyway, so quit moaning like the whole world sucks. if you spent Xbillion dollars on something i am guessing you would want to do something about recouping that too. personally, if 10 years ago someone said in the near future i could watch a video of virtually anything - for free- and all i had to do was tolerate a 10-second transparent advert on the occasional video i would be thinking how cool is that?? not "this is ****tarded i demand free video service at the expense of google"

And so it begins, hopefully youtube wont turn into another launch, having to watch the same 30 second commercial everytime you want to watch a 3 minute video.

Well they had to tap into it eventually, or YouTube will just turn into a multi-million dollar waste of space and bandwidth.

I "HATE" video ads! So damned RUDE of people to decide to send me crap and take up bandwidth limits without even asking first... More often than not, they come down before the rest of the page too, so you're stuck waiting for it to download before you can even see what you went to that page for in the first place.

If they fill YouTube with that junk, it'll only cause the site harm, IMO.

Same. Ad Muncher removes a lot of the videos ads for me though. We'll see how long the ads will last before the all mighty cow munches it!

This isn't about video ads "outside" of the movies, like on the web page. It's about ads added *in* the movies. So they aren't loading before the movie, they're playing as part of the movie. For the first 10 secs. And I also don't think AdMuncher handles any of that, and whether they can will depend a lot on if easy it is to separate the ad from the movie programmatically.

FloatingFatMan said,
I "HATE" video ads! So damned RUDE of people to decide to send me crap and take up bandwidth limits without even asking first... More often than not, they come down before the rest of the page too, so you're stuck waiting for it to download before you can even see what you went to that page for in the first place.

If they fill YouTube with that junk, it'll only cause the site harm, IMO.

Yes.. How dare they inconvenience you for 10 seconds and use up 50k of bandwidth...

Hopefully youtube will transform into a pay only site, and we can all put this bad business practice behind us.....

FloatingFatMan said,
[...] and take up bandwidth limits without even asking first [...]
If you ever exceed your monthly bandwith limit because of those 10 seconds ads, my advice would be to get a life!

Gotta love funny ppl who hates just for the heck of it lol!

pip'

phiberoptik said,
Hopefully youtube will transform into a pay only site, and we can all put this bad business practice behind us.....

You mean like television, where you get 20 minutes of ads per hour AND you pay to watch? No...thank...you.