ZTE criticise Microsoft and Windows Phone 7

The name may not be a big one amongst many phone users, but ZTE has become one of the biggest handset manufactures in the world and they are not happy with how Microsoft is dealing with Windows Phone 7.

According to an article on The Wall Street Journal website, the company who are now the world’s fifth largest handset manufacturer has said that Windows Phone 7 is not popular enough to produce handsets for, while they also feel that Microsoft response has not been good enough in regards to rectifying problems nor providing updates.

ZTE’s Director of Mobile Device Operations, Wu Sa said that although they have Windows Phone 7 devices up and running in their laboratories, they have no plans to launch any products based on it.

He also said that the company is not happy with how Microsoft has responded to issues surrounding Windows Phone 7 “We anticipate that Microsoft will respond more effectively to market needs in terms of user experience [and] in terms of cost,”

Mr. Wu said that a number of factors would have to be reached before the company decides that bringing a Windows Phone 7 device to the market is a good idea, firstly market demand, secondly user-friendliness and finally how many networks believe it is a good idea.

The news comes just after Nokia announced that they have started work on their first Windows Phone device, due out early next year.

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I have seen a few WP7 devices and enjoyed the quality of its experience.
Have seen quite a few Android devices and found them a bit boring.
I decided that however advanced may certain Android devices be, I won't be using them for the same reason I don't want to use Linux.
Everything comes in time. There are already quite a number of WP7 devices on the market. But it's really great that Nokia teamed with Microsoft to deliver WP7 based handsets. The people with a want for something non-trivial and cool will want these devices. Therefore, inevitably applications will start appearing. Once critical mass is accumulated, more manufacturers will jump on the bandwagon. ZTE's time will come in turn. Before that, they may say whatever they want.

So if there is enough people to create a certain demand, WP7 will come in all kinds and flavours -- albeit I personally don't expect a £100 WP7 device for now.

And then we'll see what ZTC will say. I don't blame them - it's their strategy, the Chinese are traditionally cautious.

""It's a likelihood that we'll see ZTE be a part of those drivers of Windows platform-based products. But by and large whether - no, it's not whether, but when - will be driven by market demand." said Wu Sa, Director of mobile device operations for ZTE UK"

The important part there is "it's not whether,but when"

This doesn't sound much like they have "no plans to launch any products based on it"

cant argue too much about what he said. its near the end of march and there are 0 updates for my WP7. This thing should have been launched with copy/paste. How many times do I need to reboot because Marketplace became unresponsive. We should have had a couple of updates already and multitasking.

downhillrider said,
cant argue too much about what he said. its near the end of march and there are 0 updates for my WP7. This thing should have been launched with copy/paste. How many times do I need to reboot because Marketplace became unresponsive. We should have had a couple of updates already and multitasking.

No platform comes with everything at once. The iphone, andrioid, didnt all rock up with every feature you ever wanted. But I somewhat agree...copy and paste was originally meant to be January, but if they can get ie9 multi-tasking and the entertainment update out the door by Q3, platform will be going good.

With manufactuers like samsung and HTC turning out quality handsets, well priced and run great on the OS...who the f**k needs ZTE....No fat cheque for you!

Osiris said,
With manufactuers like samsung and HTC turning out quality handsets, well priced and run great on the OS...who the f**k needs ZTE....No fat cheque for you!

I'll tell you who needs ZTE. Those who can't afford to pay out premium prices for a smartphone and instead get a very decent cheaper model like the ZTE Blade which is fantastic for the price it is available at.

Zoom7000 said,

I'll tell you who needs ZTE. Those who can't afford to pay out premium prices for a smartphone and instead get a very decent cheaper model like the ZTE Blade which is fantastic for the price it is available at.

Well the gaming is quite important for windows, the gaming on the WP7 is almost as good as the iPhone, only thing dragging it down the now is the amount of games but that will continue to rise. But the quality of the games is much higher.

To run these games you will need a high end device. Once hardware prices come down cheap WP7 phones will be possible.

Does anybody else feel kind of annoyed that our choice of mobile OSes is so limited by how hardware manufacturers feel?

I think a cautious approach is the best move. Windows on mobile devices is an unproven platform. I doubt he wants to invest in Microsoft's next KIN.

Flawed said,
I think a cautious approach is the best move. Windows on mobile devices is an unproven platform. I doubt he wants to invest in Microsoft's next KIN.

Your logic is flawed.. WP7 sells more each day than KIN did in its entirety If you measure success by not being a KIN then WP7 is what, 150x more successful and by the time ZTE realizes its a decent platform they will just be the 5th tier WP7 as well

blahism said,

Your logic is flawed.. WP7 sells more each day than KIN did in its entirety If you measure success by not being a KIN then WP7 is what, 150x more successful and by the time ZTE realizes its a decent platform they will just be the 5th tier WP7 as well

Just because it can be sold, won`t make it anything better.

blahism said,
Not following you there. I have no clue what you just said
He's saying it's one thing to get first time customers, but if you don't give them an experience superior to the other products out there, they won't come back and you won't get any new ones.

Flawed said,
I think a cautious approach is the best move. Windows on mobile devices is an unproven platform. I doubt he wants to invest in Microsoft's next KIN.

Unproven?

As for 'Windows on Mobile Devices', you do realize WinCE and Windows Embedded has been running on mobile devices for over 12 years. Remember the whole PDA makets, where Windows based devices did well?

The whole WinMo Phone (PocketPC) market also did well in many industries, but it was marketed to technical people, not the general consumer - which is why the UI was a throw back and not condusive for an average phone user. This doesn't mean it didn't do well, and influcence the iPhone and Android too.

There are also a lot of device most people never note that Windows is the OS running it, and this is everything from appliances to GPS devices to routers to even cars.

The whole Ford Sync project has been a massive success, and uses Windows (WinCE) technology, as Ford moves to make it standard on virtualy every car they sell now. Out of the USA car makers at least, Ford hasn't been stuipd, and they seem fairly confident in this technology, and it is very mobile, and they have been using it for around 5 years now.

A lot of this stuff exists out of view of consumers, so they think Microsoft and Mobile Devices is something new, when Microsoft has been doing it long before Apple and most mobile device OS makers that are still in existence.

Windows Mobile is a strong and one of the most mature OS technologies for devices, so doubting its success or MIcrosoft commitment would be disregarding the last 14 years of WinCE devices and markets that have done well - even if they have been outside the sight of the average consumer.

thenetavenger said,

Unproven?

As for 'Windows on Mobile Devices', you do realize WinCE and Windows Embedded has been running on mobile devices for over 12 years. Remember the whole PDA makets, where Windows based devices did well?

The whole WinMo Phone (PocketPC) market also did well in many industries, but it was marketed to technical people, not the general consumer - which is why the UI was a throw back and not condusive for an average phone user. This doesn't mean it didn't do well, and influcence the iPhone and Android too.

There are also a lot of device most people never note that Windows is the OS running it, and this is everything from appliances to GPS devices to routers to even cars.

The whole Ford Sync project has been a massive success, and uses Windows (WinCE) technology, as Ford moves to make it standard on virtualy every car they sell now. Out of the USA car makers at least, Ford hasn't been stuipd, and they seem fairly confident in this technology, and it is very mobile, and they have been using it for around 5 years now.

A lot of this stuff exists out of view of consumers, so they think Microsoft and Mobile Devices is something new, when Microsoft has been doing it long before Apple and most mobile device OS makers that are still in existence.

Windows Mobile is a strong and one of the most mature OS technologies for devices, so doubting its success or MIcrosoft commitment would be disregarding the last 14 years of WinCE devices and markets that have done well - even if they have been outside the sight of the average consumer.


Question: do you actually think he meant Windows Mobile, or did he mean Windows Phone - the topic that's actually relevant to this article? And yes, Windows Phone is unproven - it's only been on the market for a few months, and hasn't exactly been a runaway hit.

The biggest problem with Neowin comments is that people get caught up on semantics. It really does eliminate any possibility for q good conversation.

Boooooooooooring....

Translation: "Please write us a big fat cheque, just like you did for Nokia. Thx. Signed: ZTE"

Nice one... no need more words.

The WP7 OS is too elegant for a cheap, no name OEM, even if that OEM is the 5th largest OEM such as ZTE! ZTE please keep and reserve your cheapness for other OSs. Microsoft: PLEASE do not sell ZTE or Huawei licenses! Nokia is in the mix now and worthy; and they will give you all of the global reach, hardware quality, and great looking designs that is needed!

Well, they may be a no-name company, but they're right about WP7 popularity. Microsoft could be doing a lot better with the resources they have, but they seem to be giving WP7 the "Zune treatment" (idle promises about updates). If Microsoft really wants to take a chunk out of Apple and Android's marketshare, they need to stop procrastinating and hit hard. They need to stop leaving out basic essential features. As always, though, Microsoft has to wait for someone else to get it right first before they jump in.

The ZTE Blade (Orange San Francisco) is a brilliant phone. My brother has one running Gingerbread 2.3 and it only cost him £80. That's an absolute bargain for a smartphone. Vastly better than some of the HTC offerings out there.

Zoom7000 said,
The ZTE Blade (Orange San Francisco) is a brilliant phone. My brother has one running Gingerbread 2.3 and it only cost him £80. That's an absolute bargain for a smartphone. Vastly better than some of the HTC offerings out there.

Agreed, the only letdown is the 600Mhz Processor, if it had been 800 or 1Ghz it would be THE best budget handset out there, 800x480 OLED Capactive touchscreen, you dont get them in any budget handsets.

You'd be lucky to get it in the OLEDflavour in the UK now, they're shipping TFT versions only. Still, I think my screen is of a higher quality than the 3gs.

It is a shame about the CPU holding the rest of it back. Most apps fun fine and fast but even angry birds physics is turtle slow on mine.

Jenson said,
Agreed, the only letdown is the 600Mhz Processor, if it had been 800 or 1Ghz it would be THE best budget handset out there, 800x480 OLED Capactive touchscreen, you dont get them in any budget handsets.

For me the only thing that the 1Ghz CPU really gives you is access to Flash but from what I have heard it isn't all that great to begin with - if they did include 1Ghz I guess they would have to boost the battery. For me I wouldn't mind a slightly chunkier phone if it means a longer battery life but it seems people have a 'thin fetish' these days.

A mobile company that's in fifth place criticizing about another company's popularity? Pot calling the kettle black much?

Bern@rd said,
A mobile company that's in fifth place criticizing about another company's popularity? Pot calling the kettle black much?

+1000

I had a very cheap ZTE before and they're good basic phones, at least the one I had. About they thought about MS and WP7, I must agree with them in some way, MS has been so slow providing information, news, and updates

daniel_rh said,
I had a very cheap ZTE before and they're good basic phones, at least the one I had. About they thought about MS and WP7, I must agree with them in some way, MS has been so slow providing information, news, and updates

Yeah you can't really disagree with them on the points they made. Agree with you about their handsets, good cheap models.

_DP said,
Hey, the ZTE Blade is running Android Gingerbread now, and fairly well. Wouldn't call that basic!

That is surprising considering the number of 'premium' vendors out there who refuse to provide updates for their phones.

Mr Nom Nom's said,

That is surprising considering the number of 'premium' vendors out there who refuse to provide updates for their phones.

CM7 is being ported to the Blade, it's most likely not an official ROM.

The Blade is proving rather popular in the android community and pretty much sets the standard for Budget android smartphones.

They're being sold in the UK on the Orange network for about £100 without contract. (Orange San Francisco)

Until recently it was fairly easy to unlock the phone so you could use it on any carrier that supports gsm 900/1800mhz and UTMS 900/2100mhz (Just needed a code that could be generated from the IMIE, using a free website)

Seems ZTE/Orange have made it harder to unlock on latest batch although it's still doable.

Edit: Apparently works on 1900mhz as well
http://www.gsmarena.com/zte_blade-3391.php

blahism said,
Never heard of zte

Quite a bit of their stuff gets re-branded by the network as the network's own brand.

They also make HSPA modems, a lot of the USB modems the mobile networks provide when you signup to a "mobile broadband" package are often either from ZTE or Huawei

dragon2611 said,

Quite a bit of their stuff gets re-branded by the network as the network's own brand.

They also make HSPA modems, a lot of the USB modems the mobile networks provide when you signup to a "mobile broadband" package are often either from ZTE or Huawei


Neither heard of them either - are they active outside the US?

MFH said,

Neither heard of them either - are they active outside the US?
They certainly are. There is no big surprise that few have heard of them, since as others have said they mainly build handsets for carriers (who then re brand them). Down here in Australia I know Telstra use ZTE handsets for their budget line (usually re branded as Telstra phones).

blahism said,
Never heard of zte

Most of their stuff is rebranded by the carrier; AT&T has a whole range of low end AT&T branded phones which are either ZTE or Huawei, Telstra in Australia does the same thing as well; they don't sell directly to customers under their own brands but instead carriers themselves do so with their own brand.

ZTE made the cracking Blade aka San Francisco Android phone which was really cheap, looking forward to seeing if they can bring that sort of budget handset into the WP7 space.

Jenson said,
ZTE made the cracking Blade aka San Francisco Android phone which was really cheap, looking forward to seeing if they can bring that sort of budget handset into the WP7 space.

Yeah a big range of handsets are needed

Jenson said,
ZTE made the cracking Blade aka San Francisco Android phone which was really cheap, looking forward to seeing if they can bring that sort of budget handset into the WP7 space.

I wonder if that's why they're criticizing - not being able to use cheap components on WP7 because of the minimal hardware specs.

Aethec said,

I wonder if that's why they're criticizing - not being able to use cheap components on WP7 because of the minimal hardware specs.

Yep that sounds about right, ZTE is such a cheap and sh*t company! Haha

j2006 said,
Umm... this contradicts what ZTE said here: http://wmpoweruser.com/zte-its...-a-windows-phone-7-handset/

They are onboard with WP7, but they're going to wait it out a bit until WP7 is more mature.

P.S. Love my Samsung Focus

"In summary ZTE, like ASUS, is currently sitting on the fence, and it is up to Microsoft to prove there is demand for the operating system enough for them to commit"

I like my HTC Trophy too - not that keen on the OS at the moment, though I fully expect it to improve no end, just have a feeling most of that improvement will only come once Nokia devices get released

It's a risky bet to throw yourself in with Windows Phones at the moment. It could quite possibly be the KIN all over again.

Flawed said,
It's a risky bet to throw yourself in with Windows Phones at the moment. It could quite possibly be the KIN all over again.

Where did you get that from ? WP7 is no where near the KIN, why would they dump it at this stage, Microsoft would lose millions of customers.

I would never ever buy from Microsoft again if that happened.

j2006 said,
Umm... this contradicts what ZTE said here: http://wmpoweruser.com/zte-its...-a-windows-phone-7-handset/

They are onboard with WP7, but they're going to wait it out a bit until WP7 is more mature.

P.S. Love my Samsung Focus

This is kinda funny because an LG executive made some of the same claims, however, part of their complaint was that WP7 was somehow hurting sales of LG handsets running WP7. LG's problem with that argumetn was that HTC and Samsung devices were selling fairly well. LG's problem is that the design of their devices compared to HTC, Samsung and particularly the Dell Venue Pro, looks like a cheap afterhought.

Flawed said,
It's a risky bet to throw yourself in with Windows Phones at the moment. It could quite possibly be the KIN all over again.

Your *concern* is noted.