Zune Pass moving beyond just US/UK?

There have been many rumours, speculation, and subtle hints from Microsoft that the Zune brand is coming to an end, but the truth is, we don't really know for sure yet what exactly is going to happen. It's been spotted on several sites that a developer for Windows Phone 7 has stated the Zune Pass, along with several other services such as Speech, will be launched in a more complete way to other countries around the world soon.

In several countries, most of the features promised along with the Zune Pass in the Zune software have a majority of functionality, but for many they've been left in the dark to what exactly they can do with their Zunes or Windows Phones. If Microsoft is planning to make their services more widely available, this could mean a wider audience for the entertainment and mobile brand the company has so far been hard at work to create.

While nothing has appeared on the Windows Phone blog as of yet, the tweet by Joe Belfiore suggests it will be up sometime soon. What will be interesting to see is what specific services will be made available to users and the sort of functionality that will come with them.

As time moves forward though, Microsoft will be trying to push out services to as many people as possible as Steve Ballmer, the CEO of Microsoft himself has stated, that Windows Phone 7 is Microsoft's last chance of getting a place in the smartphone market. Some have claimed that W{7 platform isn't performing as well as expectations had hoped for; perhaps this is part of the greater push we've been seeing with the upcoming Mango release.

Image Source: twitter.com

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29 Comments

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Billy Gun said,
Brazil! Will become the 5fth largest economy in a few years! Amazon is coming to Brazil this year! I need zune pass.

+100000000000000000

Zune Pass has been rumored for Canada since Zune came out. I've waited almost 4 years for it, and no avail.

I think a lot of people shouldn't buy into it unless it's been announced, otherwise there will be disappointment.

neoxphuse said,
Zune Pass has been rumored for Canada since Zune came out. I've waited almost 4 years for it, and no avail.

I think a lot of people shouldn't buy into it unless it's been announced, otherwise there will be disappointment.

yep...ive heard this before...
But to be honest, it actually seems like they care now!!! haha...yea, before they dont give Sh*t to what we want, thats why zune Hardware failed a little bit...also because of their ads...lots of factors but anyways, im a happy trooper now.

neoxphuse said,
Zune Pass has been rumored for Canada since Zune came out. I've waited almost 4 years for it, and no avail.

At least you guys have Zune Originals.. I had to get someone from the US to order my Zune then post it to me in AUS...

I wanted to buy a Zune and Zune Pass for the last 2 years.....

Any MS wouldn't release it in Australia!

I now have a Android phone with 48gig of storage space and no longer want or need Zune or a Zune Pass and I know many others who gave up waiting.

FU MS - Android FTW!

Baked said,
I wanted to buy a Zune and Zune Pass for the last 2 years.....

Any MS wouldn't release it in Australia!

I now have a Android phone with 48gig of storage space and no longer want or need Zune or a Zune Pass and I know many others who gave up waiting.

FU MS - Android FTW!

smart comments *cough* sarcarsm *cough*

because I hope you forget is about licensing and copyright stuff they cant release it as they wish, so its your country fault

and second android ftw?... wow comparing a company to a phone? this makes the best comment of the day i bet. and i dont see how android is better than anything, you are saying you got 48gb storage... so even you got zune pass it seems you wouldn't need it... but as you say, yeah i got 1tb in this computer, then FU Android, windows ftw?

Edited by lalalalalalalala, Jun 8 2011, 5:34pm :

EmilyTheStrange said,

because I hope you forget is about licensing and copyright stuff they cant release it as they wish, so its your country fault

Firstly Zune came out in 2006/07 so your teling me they can't get licensing done in 4-5 years ??
Seriously many other companies can g et all that stuff done ready for each new version of their products. Fail on your first point.

EmilyTheStrange said,

and second android ftw?... wow comparing a company to a phone? this makes the best comment of the day i bet. and i dont see how android is better than anything, you are saying you got 48gb storage... so even you got zune pass it seems you wouldn't need it... but as you say, yeah i got 1tb in this computer, then FU Android, windows ftw?

Android phones can do everything MS's Zune can do plus a million other things....
As a music player my phone holds enough music for me to only need to do a change every month or 2 oh but then there's radio as well and streaming music....So the Zune gets beaten there!

Lets not forget MS brought out the Zune to take on the iPod (which I hate) but yet they failed miserable in every way possible lol

It has missed its chance in the market IMO Any thing it could do 4-5 years ago or now nearly every smartphone can do as well if not better.

Baked said,

Firstly Zune came out in 2006/07 so your teling me they can't get licensing done in 4-5 years ??
Seriously many other companies can g et all that stuff done ready for each new version of their products. Fail on your first point..


You should look into it abit more.. Aussie licensing for anything other than Apple products is very hard...

Our aussie market gets abused soo much... And i believe it did take apple a few good years to get all the licensing covered before they launched iTunes in aus (from memory that is)

Kingv84 said,
Zune Pass app for iOS devices and Android. Then Microsoft would truly expand their market reach.

Isn't ZunePass a loss-leader for MS at this point? Sure they'd gain brand recognition but how much is that worth?

northerngeek said,

Isn't ZunePass a loss-leader for MS at this point? Sure they'd gain brand recognition but how much is that worth?

and anyway, they don't want to build brand recognition for Zune, since this brand is going to be scrapped soon. I heard it's gonna be called "Xbox Music" (and "Xbox Video"). It would be much easier to promote the service with such a familiar brand!

I don't blame MS for this fully, I'm sure they just couldn't get the right deals in place fast enough to bring more Zune Pass features over to other areas of the world. Blame the record labels and or gov media regulation bodies like the RIAA in the US, I dunno what some of them are named outside of the US but you can bet they're screwing this up for everyone in the end.

cleverclogs said,
How about being able to change billing account country!!!!!!!

They talked about that on a recent Zune Insider podcast, and it has something to do with goddamn media licensing

cleverclogs said,
How about being able to change billing account country!!!!!!!
That ****es me off. I don't want to make a new Windows Live ID to purchase songs, apps or games. I should be able to fill my actual billing info on my current account, regardless of the country that account is linked to.

Great news, as a long time UK Zune Pass subscriber (since 2006 with a brownie) I can appreciate the level of frustration these guys in other territories experience- MS needs to think globally and use it's pockets to quickly enter as many markets as possible.

On that note MS should (in my opinion at least) be starting as many Microsoft stores in as many territories as possible before the release of Windows 8- getting people familiar with the new products and UXs Microsoft provides will be a similar challenge to what Apple faced 10 years ago getting people to switch to Macs UI. I believe Microsoft won't address this issue, and certainly not on an international level and that will be the major factor in any downfall MS experiences- the product itself looks great.


Any MS fan knows it's an affliction not to be American

northerngeek said,
Great news, as a long time UK Zune Pass subscriber (since 2006 with a brownie) I can appreciate the level of frustration these guys in other territories experience- MS needs to think globally and use it's pockets to quickly enter as many markets as possible.

It's not just about money. I know from an internal source that this is very hard for them to negociate with the majors. They are really working to expand zune and make it better, but they are really limited by the slow pace of negociations.

Now that digital music purchase is getting more important, the majors think they should raise the prices, and want to obtain more money from newcomers like microsoft.

Julius Caro said,
I thought zune pass was already available in (some) other countries, albeit with less features (the "keep ten" thing)

yes
In france we already do have Zune Pass... unfortunately without the 10 free songs/month.
This restriction is not because of MS: the majors didn't allow them to do that here. And it may possibly disappear in the US too

It's gimped outside of the US though. I want 10 free songs a month. Zune US does, Napster UK seems to manage as well, with more varied tiers to boot. No such thing for other Zune territories.

oceanmotion said,
It's gimped outside of the US though. I want 10 free songs a month. Zune US does, Napster UK seems to manage as well, with more varied tiers to boot. No such thing for other Zune territories.

This^
If we got the same deal as the US i'd be all over it.
Bring back bios, mixview, smart dj etc etc while you are at it.

oceanmotion said,
It's gimped outside of the US though. I want 10 free songs a month. Zune US does, Napster UK seems to manage as well, with more varied tiers to boot. No such thing for other Zune territories.

the problem is that Europe is so many tiny separate countries, and we have a lot more complex licensing restrictions and laws than the US. that's why the UK don't get the 10 free songs and why it's taking so long to roll out to the rest of europe.