Zynga's Empires and Allies game gets 30 million players

Facebook-based game developer and publisher Zynga has yet another massive hit game on its hands just a few weeks after its official launch. Venture Beat reports that Empires and Allies, the first game from the company that's about strategy and combat, has now reached the 30 million registered player mark. It reached that milestone just 17 days after the game's official launch on June 1. According to AppData, the game is bringing in 2 million new players a day.

The game itself was something of a new direction for Zynga which in the past has had huge success with games that are all about building and sharing such as FarmVille, FrontierVille and CityVille. Venture Beat states that CityVille curently has about 90 million registered players while FarmVille, which reached its peak in 2010, still has a whopping 42 million players. Overall Zynga has 267 million current registered players of its many games.

As the article points out all of these new players bodes well for Zynga's near-certain plans to go public with an IPO filing expected any day now. The company said that back in 2010 it generated $850 million in revenue with $400 million in profits. It's also been on a game developer buying spree, acquiring several small companies in the past year. Zynga now has about 1,300 team members, many of which have come from traditional game publishers like Electronic Arts and Sony Online. At the moment the company is said to be worth $10 billion but that could rise when and if the IPO launches.

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I came to E&A from CityVille (they are from the same Zynga development subteam), and their influence is gradually making its way to the rest of Zynga's social gaming network (especially on Facebook - Cafe World, their longest-running FB game, is getting a workover thanks to this team). Between Zynga and the Casual Collective (another private social-gaming company similar to Zynga; they are the ones that created Backyard Monsters), social gaming in general, and Facebook-based social-gaming in particular, is getting a serious, and long-overdue, shakeup.

i love this game and it's the first game i've ever played on facebook .... might even give cityville a go too .... just wish there was standalone versions too lol

johnporter29 said,
i love this game and it's the first game i've ever played on facebook .... might even give cityville a go too .... just wish there was standalone versions too lol

i play both those games

I've been playing Empires & Allies since it's launch day and CityVille for just about as long -- and i thoroughly enjoy BOTH games. I've spent countless (and I do mean COUNTLESS) hours on CityVille reorganizing everything just the way I want it etc. And E&A is just as cool because after you build your airships and battleships you can battle the AI or invade other players' Empires! It's alot of fun if you don't mind a casual game every now and then

Ridgeburner said,
I've been playing Empires & Allies since it's launch day and CityVille for just about as long -- and i thoroughly enjoy BOTH games. I've spent countless (and I do mean COUNTLESS) hours on CityVille reorganizing everything just the way I want it etc. And E&A is just as cool because after you build your airships and battleships you can battle the AI or invade other players' Empires! It's alot of fun if you don't mind a casual game every now and then

True. The *frenemy* thing can actually be useful (as both the invader and the invaded), as you can earn usefuls beating back invasions (or helping your allies do the same) - in fact, I've earned *most* of my ores other than gold beating back invasions of allies (what I didn;t earn beating up the dimwits of the Dark Alliance).

$10B? Why do tech companies concistantly over value themselves.

Just look at Pandora for a current example as they pretty much lost half their share price in under a week.

How Venture Beat determine this values? Only the values how many users "Like" this game or have install it? AFAIK both values not decrease if I click "Hide" on the facebook wall. But most players do this if they not play a game any longer, they not remove it from the installed facebook apps. And what about all this players with second and third accounts? I guess the amount of players is much fewer.

LordBattleBeard said,
Facebook games are retarded.

When was the last time you've ever even *tried* a game on Facebook? Or is it that you never have and are trying to toady-up by showing your ignorance?

Gaming on Facebook is, if anything, just as eclectic as traditionally-developed/delivered gaming (EA itself has a few games deployed via Facebook); however, while Zynga is among the largest of fish in the Facebook social-gaming ocean, it's a Very Large Ocean.