ATLien_0 Posted October 8, 2011 Share Posted October 8, 2011 Felt like posting this almost as a rant Has anyone seen a Windows Phone advertisement now that Mango is out? Or even an advert for the new phones? As a potential buyer for Windows Phone I think its absolutely crazy that Microsoft or the carriers are not advertising it. Lately I have gotten the feeling with Microsoft that they think their products will just sell themselves, everyone in buying a phone is as smart as us on neowin. If they are serious about getting there market share up then they really need to atleast match the amount of advertising Andriod gets. I mean Mango has been out for what 2-3 weeks now? Jarrichvdv 1 Share Link to comment Share on other sites More sharing options...
pack34 Posted October 8, 2011 Share Posted October 8, 2011 I'm hoping that they are waiting until everyone has the update. I ended up getting it the first day but it's supposedly staggarded. I'm going to keep telling myself this for a couple more weeks, then I'll come up with something else to convince myself of logical reasons they aren't advertising anything. It's boggling, I love the phone and it's a joy to use but I never see any ads for it. Adoption rates won't increase until people actually know about the product that you're trying to sell. Link to comment Share on other sites More sharing options...
123456789A Posted October 8, 2011 Share Posted October 8, 2011 Yeah, I haven't seen any ads on TV. I have seen some stuff on the web though. But then again, I'm already planning on buying a Mango phone so I recognize the ads more easily than someone who doesn't know about it already. They definitely need to do something. Who is in charge of marketing WP7? Link to comment Share on other sites More sharing options...
Zain Adeel Posted October 8, 2011 Share Posted October 8, 2011 im disappointed. Nobody in my country except for few know about Windows phone 7.. let alone know about the MANGO update. Its pathetic. People ask me what phone is that? (i got Omnia 7) And i tell them i got a WP7 they say what? Whats that? is this a galaxy? if i tell them its samsung omnia. stupid really. But everybody is impressed when i show them the UI and all that. MS needs alooooooot of advertisment. campaigns and stuff like that. these phones are great and affordable. Specially compared to some nokia symbian crap out there selling for even more than this. Link to comment Share on other sites More sharing options...
ATLien_0 Posted October 8, 2011 Author Share Posted October 8, 2011 you mean whos in charge of marketing at Microsoft? It was the same thing with Zune. We had a guest lecturer in my class partly responsible for the Zune HD case design. He had asked the class how many people have heard of zune and I swear 4 people in a class of 50 raised their hands. come on microsoft don't do this to your selves Link to comment Share on other sites More sharing options...
Nick H. Supervisor Posted October 8, 2011 Supervisor Share Posted October 8, 2011 I'm not quite sure I understand why you care that much. You know that Mango is now available, so you don't need the adverts. And you don't work for Microsoft, so you will be unaffected regardless of if other people know about Mango or not. Link to comment Share on other sites More sharing options...
Zain Adeel Posted October 8, 2011 Share Posted October 8, 2011 and just to add. It was so weird that when i went to a shop to buy my phone only 2 shops out of 15 i went to knew about WP7.. the rest didnt even know about Omnia 7. .they told me that set came out yearrrrrs ago. They were referring to Omnia 2. I was like Facepalm all the way to the next store.. till i found a store where employees knew about HD7 so i asked them to order the Omina 7 for me. sad here people who have never held an iPhone will say its the best phone just becoz of their super marketing techniques. Link to comment Share on other sites More sharing options...
jakem1 Posted October 8, 2011 Share Posted October 8, 2011 I'm not sure why people pay so much attention to the lack of advertising by Microsoft but it seems obvious that they'd wait until Nokia and the other OEMs have released their Mango-based phones before starting a new ad campaign. Link to comment Share on other sites More sharing options...
pack34 Posted October 8, 2011 Share Posted October 8, 2011 I'm not quite sure I understand why you care that much. You know that Mango is now available, so you don't need the adverts. And you don't work for Microsoft, so you will be unaffected regardless of if other people know about Mango or not. Advertising promotes the product to the masses. The more people that know about the product, the more potential customers. Wtih more customers, the marketplace will be a bigger target for app developers. Therefore, with better advertising we will see more and better apps for the phones. Link to comment Share on other sites More sharing options...
guru Posted October 9, 2011 Share Posted October 9, 2011 Its microsoft :/ Link to comment Share on other sites More sharing options...
Chicane-UK Veteran Posted October 9, 2011 Veteran Share Posted October 9, 2011 My gut feeling is it's as much the carriers as anyone else. They want to make the most money possible with the least amount of effort possible. If they can do that buy selling a limited range of handsets, then they will do that. More handsets, means more customisation needed of different firmwares, more training for staff in the shops, more advertising, etc - if they can just promote iPhone's (which is what they are all desperate to do it seems) and a few Android phones then that's all they're going to do. I'm quite keen to try a Mango phone - I've had an iPhone (and indeed just got an iPhone 4 as my work phone) and currently own an HTC Desire, so feel like it's time to try Windows next seeing as Microsoft have given their mobile OS a clean start and a great new look. Link to comment Share on other sites More sharing options...
Joey S Posted October 9, 2011 Share Posted October 9, 2011 Most people don't even know what the Windows Phone/CE OS is, let alone what Mango is (7.5). Having said that, I have seen an advert for a new Windows Phone with Mango, however, it makes no real distinction between the versions. Link to comment Share on other sites More sharing options...
subcld Posted October 9, 2011 Share Posted October 9, 2011 and just to add. It was so weird that when i went to a shop to buy my phone only 2 shops out of 15 i went to knew about WP7.. the rest didnt even know about Omnia 7. .they told me that set came out yearrrrrs ago. They were referring to Omnia 2. I was like Facepalm all the way to the next store.. till i found a store where employees knew about HD7 so i asked them to order the Omina 7 for me. sad here people who have never held an iPhone will say its the best phone just becoz of their super marketing techniques. if your country language supported and you can buy stuff from the market place then you are lucky i know a lot of people knows about windows phone 7 but they can't bring it to the market or buy it because our language isn't supported and we cant buy anything from the market so no one want to buy it and they pick android or iphone or BlackBerry or Nokia Symbian the language of 22 countries aren't supported :angry: Link to comment Share on other sites More sharing options...
GauravAgr Posted October 9, 2011 Share Posted October 9, 2011 Looks like they are saving advertisements for holiday season, I think they will increase ad frequency late october or early november.... or may be after nokia event on october 26. Link to comment Share on other sites More sharing options...
chrisl Posted October 9, 2011 Share Posted October 9, 2011 I think they are waiting until the Nokia phones start shipping, nokia have huge marketing clout and everyone knows them as a phone manufacturer, most end users probably won't know what wp7 is they'll just think it is a brand new nokia with a cool OS. That said microsoft should use their xBox marketing team for their wp7 stuff and take a leaf out of their book. Link to comment Share on other sites More sharing options...
c3ntury Posted October 9, 2011 Share Posted October 9, 2011 My experience is that although WP7 is somewhat unknown to the majority of people, those who do know about it and have a handset, love it. Link to comment Share on other sites More sharing options...
Chicane-UK Veteran Posted October 9, 2011 Veteran Share Posted October 9, 2011 My experience is that although WP7 is somewhat unknown to the majority of people, those who do know about it and have a handset, love it. Agreed. I know one person with a WP7 phone and he thinks it's great.. Link to comment Share on other sites More sharing options...
htcz Posted October 9, 2011 Share Posted October 9, 2011 Felt like posting this almost as a rant Has anyone seen a Windows Phone advertisement now that Mango is out? Or even an advert for the new phones? As a potential buyer for Windows Phone I think its absolutely crazy that Microsoft or the carriers are not advertising it. Lately I have gotten the feeling with Microsoft that they think their products will just sell themselves, everyone in buying a phone is as smart as us on neowin. If they are serious about getting there market share up then they really need to atleast match the amount of advertising Andriod gets. I mean Mango has been out for what 2-3 weeks now? One word: Nokia. Thats all the ads it needs. Link to comment Share on other sites More sharing options...
Fred Derf Veteran Posted October 9, 2011 Veteran Share Posted October 9, 2011 I don't think Microsoft cares about people upgrading their existing phone to Mango. The future of Microsoft in the smartphone market lies in their partnership with Nokia and the sales of future Nokia phones. Link to comment Share on other sites More sharing options...
articuno1au Posted October 9, 2011 Share Posted October 9, 2011 Microsoft massively slashed their advertising, OEM partnership and channel budgets this year. That's why you are seeing no advertising. What's more, advertising for this product will begin early/mid November for the holiday season. Nokia will definitely start hammering away with adds in November. It's just a matter of time.. By the way, Microsoft don't advertise in Australia (excepting occasionally EDD:Xbox) and they sell products just fine here.. There's a lot of retail interaction that Microsoft have with stores and chains that you will never see and will affect the market in profound ways. Link to comment Share on other sites More sharing options...
cacoe Posted October 9, 2011 Share Posted October 9, 2011 The only things I ever remember seeing advertising for which Microsoft makes is Windows and the xbox. It is really strange that they don't really put much money into advertising anything else. Link to comment Share on other sites More sharing options...
articuno1au Posted October 9, 2011 Share Posted October 9, 2011 It's because Microsoft's approach is retail level, not consumer level. They pour money into their OEM partners to do consumer advertising, and they themselves then go forth and train retail/service et all staff to ensure PoS sales strength. If you ever work for a computer seller, I guarantee you will have met a Microsoft rep or attended a training night in the first 6-12 months. The exceptions are those stores too small to have a cost benefit advantage. Microsoft's Windows Mobile (6->6.5 and post 6.5 with Windows Phone 6.5) team have always been the black sheep of the business. They'll be getting EDD support though /shrug Link to comment Share on other sites More sharing options...
jandler Posted October 9, 2011 Share Posted October 9, 2011 Mango is not an OS you can buy off the shelves like Win7 was. Therefore, making ads on it doesn't make much sense. The ads will probably be focused on devices instead. And these devices are not out nor ready yet. Link to comment Share on other sites More sharing options...
George P Global Moderator Posted October 9, 2011 Global Moderator Share Posted October 9, 2011 Guys, the ads will come once the new wave of phones hit retail. They're not going to advertise until new carriers get phones in, and also Nokia has to play it's part in this as well. Link to comment Share on other sites More sharing options...
Jaybot Posted October 10, 2011 Share Posted October 10, 2011 Whomever is in charge for marketing WP7 needs to get fired. The WP7 platform is amazing. Many of my friends haven't heard of it, or compare it to the prior Windows Mobile phones and automatically think it's crappy. I also find myself doing demos to friends, and most are left amazed. I hope they get some kind of marketing team together, I want to see WP7 thrive. Link to comment Share on other sites More sharing options...
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