Nokia's new PureView ad is amazing, too bad it's faked


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Manish
In the ad, Nokia shows off the PureView's image stabilization technology. The opening segment... shows a young man and woman cheerily riding bikes along a scenic river. As he films her breezily laughing, the ad shows side-by-side video ? obviously intended to represent the phone's video capabilities. On the left, Nokia shows the non-stabilized version, which, predictably, looks terrible, and on the right the ad shows the perfectly smooth capture, purportedly enabled by Nokia's optical image stabilization technology. The only problem is that the video is faked.

As you can see in the video and photo above, there's a curious reflection in the window of the trailer in the background. It's not a young man riding his bicycle alongside the cheerful model, but instead a big white van with a lighting rig and a cameraman standing in the doorway ? with what appears to be a large camera rig. Whatever he's holding, we can reasonably agree it's not a Lumia 920.

Source: http://www.theverge....-are-fraudulent

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techbeck

Update: We spoke with a Nokia spokesperson who agrees that the PureView ad is misleading. They stressed that it was "never the company's intention to deceive anyone," but only to demonstrate the benefits of optical image stabilization. Nokia says it's now looking into updating the original video with a footnote so that it's clear that the images are simulated, and the original Nokia Conversations blog post that announced the video has been updated with the following text: "the OIS video, above, was not shot using the Lumia 920."

Would rather see real life tests than simulated ones.

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Woelfel

Yea, I wasn't gonna wait to see real tests anyways.

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micro

Even though the ad is showing only a simulation. I have seen with side hands on videos that the pureview camera blows everything away mobile wise in terms of low light image quality and stabelization. Its too bad the marketing team used a mounted camera. Im sure they could have easily used the 920 with very similar results.

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George P

They did a real test, or actually they showed you a real test in the presentation. There's a side by side video between two phones being held by a guy as he walks towards a women standing at the peer. The side by side video comparison says it all.

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grayscale
As you can see in the video and photo above, there's a curious reflection in the window of the trailer in the background. It's not a young man riding his bicycle alongside the cheerful model, but instead a big white van with a lighting rig and a cameraman standing in the doorway ? with what appears to be a large camera rig. Whatever he's holding, we can reasonably agree it's not a Lumia 920. (Update: Nokia has confirmed this video was notshot with a 920 ? see below.)
Update: We spoke with a Nokia spokesperson who agrees that the PureView ad is misleading. They stressed that it was "never the company's intention to deceive anyone," but only to demonstrate the benefits of optical image stabilization. Nokia says it's now looking into updating the original video with a footnote so that it's clear that the images are simulated, and the original Nokia Conversations blog post that announced the videohas been updated with the following text: "the OIS video, above, was not shot using the Lumia 920."

Source: The Verge

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ahhell

At least they fessed up to it. Apple would have given everyone the finger and kept on their merry way.

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Detection

Tut tut

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techbeck

Dont see why they need to simulate this feature. If it is as good as they say it is, then a real demo should speak for itself.

And this has already been posted in the WP section of the forums.

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+Ryster

As the blog where this video first appears states, the video is just a demonstration of OIS as a technology, not Nokia's implementation of it.

That said, sticking a pureview caption on the video could be seen as misleading.

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theyarecomingforyou

Companies that produce deliberately misleading adverts should be fined. There is simply no credibility in claiming that there was no "intention to deceive anyone". They equipped a van with a professional camera system and lighting rig and they expect me to believe they didn't think it would be deceptive? They show a man on a bike holding a phone and then switch to a shot which clearly implies it was taken on the phone.

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thealexweb

That's sums up nicely how confident they must secretly be with PureView if they decided not to actually use it.

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Growled

No one likes to buy from liars.

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Singh400

Real actual demo:-

I'd say the advert was spot on when comparing to the real actual demo!

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grayscale

Real actual demo:-

I'd say the advert was spot on when comparing to the real actual demo!

which is what makes it what they did worse. Since the 920 is great as it is, why can't they just use the unit itself?

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nominak

you can see some jerky bits in the OIS one, which is to be expected I guess.

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.Neo

you can see some jerky bits in the OIS one, which is to be expected I guess.

Of course it can only stabilize so much? Why do you think professionals go through all the trouble of using rails, gyroscopes, etc. to stabilize cameras?

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cooljeba

This is dumb. In video Nokia show's the guy using the phone to record and then they shoot with something else ? and they apologise since they were caught ?

What if they were not caught, theywould have impressed lot of people on a lie.

I already see a lot of people will try to emulate this same thing on their Lumia phone when it is out and the video will be a fail and will be all over youtube and Social network.

mean while someone at Samsung is having a good laugh~

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Shadier

This is dumb. In video Nokia show's the guy using the phone to record and then they shoot with something else ? and they apologise since they were caught ?

What if they were not caught, theywould have impressed lot of people on a lie.

I already see a lot of people will try to emulate this same thing on their Lumia phone when it is out and the video will be a fail and will be all over youtube and Social network.

mean while someone at Samsung is having a good laugh~

The technology involved is still a major step forward. Even though this video is fake, the examples that have been shown that were actually shot with a 920 have been very impressive. The overall quality of the camera in both the 820 and 920 is superior to anything Samsung has to offer.

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MDboyz

What you expect from verge's bloggers !!! I don't realize they are so dumb to know what diff between ads and real things.

You already said it is 'Ads'. I can post so many Ads that don't reflect the real things.

Like I stated from the other post. You can say Samsung cheats because that girl didn't actually send the video from her phone to the big screen.

http://www.youtube.com/watch?v=gJ0QHgcdgI0

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cooljeba

There should be strict regulation on ads.. What is claimed should work the same atleast. The video they have posted again is of a man who is talking the video is walking casually on a perfectly still ground and the girl is barely moving unlike the bike video.

I guess that's the reality between ads and the real thing I still feel they would have applied more filters post video recording :p

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MDboyz

This proves their Ads is not misleading the technology of Nokia 920.

There should be strict regulation on ads.. What is claimed should work the same atleast. The video they have posted again is of a man who is talking the video is walking casually on a perfectly still ground and the girl is barely moving unlike the bike video.

I guess that's the reality between ads and the real thing I still feel they would have applied more filters post video recording :p

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aviator189

it was a good ad, but the thing works in real life as tons of youtube videos show from the nokia event today. besides, tons of companies do this stuff.

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George P

Nokia photo challenge with the Lumia 920 and PureView camera

Watch the video and see for yourself.

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