Recommended Posts

Hum    6,934

After working as a lawyer for 22 years, Theodore A. Scott wanted a break. So he entered a contest sponsored by Gold Peak Tea, a Coca-Cola tea brand, offering the ultimate respite for weary workers: a year off work and a $100,000 prize.

Mr. Scott, 60, made it to the second round for which he created a video that was voted on by Gold Peak Tea fans on Facebook. To his surprise, he won the grand prize. He and his family were elated.

?Everybody is shouting and laughing and crying and so happy,? Mr. Scott said. ?It?s just like we won the Super Bowl or won the lottery.?

But the feeling was short-lived. Days later, Mr. Scott was informed that he had violated the terms and conditions of the contest and was disqualified. The reason given was that he had used an online contest forum, a Web site where people who enter crowdsourced digital sweepstakes post links to those contests and ask members to vote for them.

The contest, called ?Take the Year Off,? was one of several this year sponsored by marketers like McDonald?s and the Las Vegas Convention and Visitors Authority aimed at downtrodden workers looking for respite in a tough economy.

To increase his chances, Mr. Scott became a member of an online contest forum on About.com and made his pitch to the voters there. Susan Stribling, a representative for Coca-Cola, said the company declined to comment but pointed a reporter to a statement that had been posted on the company?s Facebook page. According to the statement, Mr. Scott had been disqualified for trying ?to inappropriately induce members of the public to vote for his submission, a violation of Official Contest Rules.?

In an e-mail to Mr. Scott, Sarah Tabb, an associate brand manager for Gold Peak Tea, cited Section 6B of the contest rules which states that finalists were prohibited from obtaining votes by ?offering prizes or other inducements to members of the public, vote farming, or any other activity that artificially inflates such finalists votes as determined by sponsor in its sole discretion.?

Mr. Scott, defended his use of the forum saying he saw nothing in the rules that prohibited someone from asking for votes. ?These were real people,? he said. ?Not robotics or the creation of fake Facebook accounts.?

more

Link to post
Share on other sites
Buttus    1,240

that "in its sole discretion" phrase ruined him....

Link to post
Share on other sites
zhangm    1,402

I have no sympathy for this dude. Hope they gave the prize to someone who didn't spam for it, or didn't get caught.

Link to post
Share on other sites
Hum    6,934

Reminds me of these guys who post on Neowin, 'vote for me ...'

Link to post
Share on other sites
thomastmc    630

Wahhhh, wahhh, wah

Link to post
Share on other sites
Farstrider    298

Reminds me of these guys who post on Neowin, 'vote for me ...'

Yeah, I can hear it now, the above types, who after they have been disqualified, would sit here, bitching and moaning for days about how unfair it was! When it's someone else, they got what they deserved! Always find that attitute amusing!

Link to post
Share on other sites
Growled    3,881

Rules are rules.

Link to post
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
  • Recently Browsing   0 members

    No registered users viewing this page.

  • Similar Content

    • By indospot
      Coca-Cola partners with Microsoft to use its cloud and AI services
      by João Carrasqueira



      Today Microsoft and The Coca-Cola Company announced that they have entered a five-year partnership in an effort to standardize the business operations of the latter. The food company will rely on Microsoft's AI and cloud-based services to "modernize how the company engages with employees and customers".

      The Coca-Cola company will be using the full suite of tools Microsoft offers to businesses, including Microsoft 365, Dynamics 365, and Azure. Specifically, tools such as Dynamics 365 Customer Service, Microsoft's Power Platform, and Teams will be deployed to Coca-Cola's employees to enable insights into customer satisfaction and better communication between employees.

      Barry Simpson, senior vice president and chief information and integrated services officer of The Coca-Cola Company, commented on the announcement:

      It seems that this partnership comes, in part, as a result of the current global conditions and the need to keep employees connected while working remotely. That shouldn't be much of a surprise, considering how Microsoft Teams has grown significantly since the COVID-19 pandemic began to set in. At the same time, Coca-Cola's goal is to create a more unified experience than what it's been using so far, which is why the partnership includes many other tools from Microsoft.