Sign in to follow this  

Comcast New logo Design Line

Recommended Posts

ACTIONpack    359

Established in 1963, Comcast is a global media and technology company and it operates two main businesses. The first, and what most people associate the company with, Comcast Cable ? although it?s not called Comcast Cable, but Xfinity ? which is the the largest video, high-speed Internet and phone provider for residential and business use in the U.S. with a combined 50.8 million customers. Under the Comcast name there is also venture capital firm Comcast Ventures and sports and entertainment company Comcast-Spectacor. The other primary business is NBCUniversal, only one of the world?s leading media and entertainment companies that manages the namesake television network and movie production company, as well as specialty channels like USA Network, Syfy, E!, CNBC, MSNBC, Bravo, and more. In other words, Comcast is huge and influential. Yesterday, without any fanfare or release, Comcast flipped the switch on a fancy new website that features a new corporate logo.

In an extremely surprising move, Comcast has adopted the NBC peacock as its own logo. This is mind-blowing for a number of reasons. (1) When NBCUniversal redesigned, the decision was made that this corporate mark should have neither the peacock nor Universal?s globe; a decision I commended and still do; and now you have a corporate name that doesn?t even include the word NBC and there, like a crown, it sits on top of Comcast. It?s impossible to look at the peacock and NOT think NBC, forcing you to read the logo as NBCComcast. (2) Moving the peacock into corporate territory where it now becomes an ambassador for a technician making you wait at home for a window of 4 hours to repair your cable or internet connection is absolutely counterproductive: The NBC peacock logo should stand for television entertainment alone and focus on elbowing its way back into its equally iconic networks logos and their ongoing rivalries. Diluting that brand ? which stands for Today, the Olympics coverage, The Voice (hey, I don?t make the ratings), Parks and Recreation and all the way back to Seinfeld and Friends ? in favor of corporate appearances feels like a mistake. And (3) just look at the Comcast logo and name line-up below: This is one of the most confusing brand architectures where names and logos are crudely interchangeable ? it makes Mr. Potato Head look organized.

comcast_logo.png

comcast_company_logos.png

  • Like 1

Share this post


Link to post
Share on other sites
Glassed Silver    940

Wow... what a clusterf*** of logos.

Glassed Silver:mac

Share this post


Link to post
Share on other sites
Royalty    174

Oh here's my try at it:

b21d064348383137151ea339e9aaf625.png

  • Like 1

Share this post


Link to post
Share on other sites
firey    3,553

When I saw the logo, NBC was the first thing I thought too.

  • Like 1

Share this post


Link to post
Share on other sites
Glassed Silver    940

When I saw the logo, NBC was the first thing I thought too.

It's inevitable unless of course you're just a plank of wood with two nails as eyes...

Glassed Silver:mac

Share this post


Link to post
Share on other sites
lecter    13

They probably hired the same people that MS used to pay for their branding...

Share this post


Link to post
Share on other sites
Glassed Silver    940

They probably hired the same people that MS used to pay for their branding...

Well, at least Microsoft's new branding is consistent.

Shi**y and giving up a traditional logo (lol @ that), but still, at least consistent.

That crap above is just a mess.

Glassed Silver:mac

Share this post


Link to post
Share on other sites
The Teej    203

Hell I'm from England and even I thought of NBC as soon as I saw the logo. I didn't quite think "NBC Comcast" as I did "why is Comcast using NBC's logo"

Share this post


Link to post
Share on other sites
ahhell    1,306

Comcast...now with extra ****tyness.

  • Like 1

Share this post


Link to post
Share on other sites
wv@gt    1,118

Not a good move in my opinion, their marketing is very fragmented now. As is the difference between Xfinity and Comcast is pretty confusing. 

Share this post


Link to post
Share on other sites
ACTIONpack    359

Not a good move in my opinion, their marketing is very fragmented now. As is the difference between Xfinity and Comcast is pretty confusing. 

 

That is true it's very fragmented but Xfinity was done to think they were 2 companies because the bad PR Comcast has.

  • Like 1

Share this post


Link to post
Share on other sites
remixedcat    2,765

Comcast...now with extra ****tyness.

 

This. I had 600 ping on a good day when I lived in Nashville and I had them as an ISP. Tech came out and managed to knock out the whole apartment complex's cable/internet (around 700 some units) to fix it. FAIL. 

 

When I went to drop papers off at the leasing office the next morning it was jam packed full of people complaning. 

 

The ping problem still was never fixed. Neighbors were still complaining as well even as I was moving out of the place 2 months later! 

 

 

*Note I even changed modems, routers, cables, reinstalled OSes and everything. 

**Note also this was back in 2005

Share this post


Link to post
Share on other sites
primexx    372

still looks better than yahoo's

Share this post


Link to post
Share on other sites
remixedcat    2,765

Yep thier new logo is terribad and it looks like it's mad at you. 

Share this post


Link to post
Share on other sites
trek    181

I'd prefer just a hint of NBC...

14kw86u.jpg

Share this post


Link to post
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now

Sign in to follow this  

  • Recently Browsing   0 members

    No registered users viewing this page.