Augmented Reality

[Tk1917]

As technology becomes more integrated into our everyday lives, new tools are being harnessed as marketing companies attempt to reach people in new and exciting ways. Augmented reality (AR) is one of these methods; although not much of a new concept, the technology has only in recent years started to gain traction. There are high expectations for the AR industry with a promising future ahead of it; in 2013 it is predicted $300 million in AR related revenue will be generated, rising to $5.2 billion in 2017 alone...

Source: http://thebackbencher.co.uk/augmented-reality-the-future-of-advertising/

[Zlain]

You've been watching Back to the Future again haven't you? :p

It will never happen, its just too expensive to implement. There might be one or two places as gimmicks for the technology, but paper adverts will be here for a long time yet.

[Tk1917]

I think you'll be surprised at some of the advances the technology has made! Check out some augmented reality apps, some of them are really pretty cool.

And thats the beauty of technology, prices drop, and generally very quickly :)