BlackBerry may now be stuck in a no-win situation


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With BlackBerry?s comeback momentum seemingly stalled, many analysts have started coming up with ideas for how the company can survive if its current plan to take on iOS and Android with BlackBerry 10 falls apart. Barron?s points us to a new research note from Nomura Equity Research analyst Stuart Jeffrey, who says that the company may have painted itself into an unprofitable corner because its longtime business model simply doesn?t give it the flexibility to remake itself. In particular, he says that BlackBerry?s current market share will never be enough to attract enough app developers and, unlike Microsoft, the company doesn?t have the resources to simply pay off developers en masse to bring over their apps.
 
He also doesn?t think that the company would have much success transitioning from being a hardware company into an enterprise security software and services company because ?we don?t know if they can make their services work properly on the iPhone? and because ?they face competition for mobile device management from the likes of Good Technology and Mobile Iron,? which already got a head start on BlackBerry when it comes to employing mobile device management across multiple platforms.
 
And finally, Jeffrey also sees the rise of ultra-cheap Android phones as bad news for BlackBerry in emerging markets in the Middle East and Africa that have helped keep the company afloat even as its market share has crashed in the United States and other mature markets.
 
In other words, BlackBerry now needs to hope that sales of BlackBerry 10 devices start to pick up in a big way because its other alternatives simply aren?t very attractive.

 

 

 
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The companys dying a slow death

 

Blip,....blip.....blip...................beeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeep

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I absolutely loathed my BlackBerry Torch 9860. What a horribly build phone with horrific software that was. When it was away for repairs for the second time I started using my HTC Legend again, what a breath of fresh air Android was compared to BB OS 7. On top of that they left all their older customers hanging with a lack of updates and promised Playbook users an update to BB OS 10, which of course never came either. I can't really blame people for switching to other platforms and never looking back.

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not only that but the software in many ways was archaic and daunting back in 2008/2009, when BB was still relevant; lack of apps and lack of vision by the enterprise dictated it's end; they are dead, they just don't know yet.

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Dont get me wrong the Playbook has an excellent interface and flipping between apps etc is way better than Android, its just the lack of both apps and the withdrawal of updates by Blackberry that killed it off.

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Google should buy them for patents.

Agreed.  Somebody will ultimately snatch them up.  

I'm sure they are on a lot of company's radar, but since the stock price keeps going lower, a buyout price will keep getting lower as well.

Somebody is bound to pull the trigger eventually.

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I don't think anyone is surprised by this. Even before the Z10 came out, anyone who even remotely paid attention to the smartphone industry could see that there was nothing Blackberry could do to make a meaning impact in the market.

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