It's official: Microsoft's Surface RT launch was an absolute and to


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http://news.yahoo.com/it-s-official--microsoft-s-surface-rt-launch-was-one-of-the-worst-of-all-time-205724965.html

 

 

 

For one brief, shining night, it appeared that Microsoft's first tablet would be a success. At a super-surprise press conference in California last June, at which no journalist had any idea what was about to be announced, CEO Steve Ballmer unveiled the Surface, a slick-looking iPad competitor with an innovative kickstand, solid construction and clean Windows 8 software. 
So we should not be surprised at all that Microsoft just took a $900 million charge on unsold Surface tablets, given just how poorly the launch -- which was really more of a slow crawl toward death -- went. Not only did it take Microsoft months to announce price and release date and battery life and 4G connectivity -- it also chose to sell its tablets exclusively in Microsoft stores, and online through their own site. At the time Microsoft announced this, it had but 20 stores in the entire universe. This is not a good strategy to sell millions of consumer devices worldwide.

 

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