The Battle for the Cloud: A Win for the Consumer


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"Speculation about how smart watches, wearable computers and tablets are going to change how we go about doing things is all the rage ? even I blather about it. After reading an article about the direction Dropbox wants to go, it has made me consider something else recently.

All of these technologies and gadgets rely on cloud operations to make the magic happen. They push off not just your data but a lot of the processing of said data to remote servers that store and operate on the digital you. This is called loosely ?the cloud?. Since the cloud is relatively new, most applications store your data themselves. For instance, Evernote holds the notes you write, Mint holds your finances and so on.

Dropbox?s announcement that they?d like to be the storage for much more than end user?s files could spark an interesting battle in the back end of the consumer technology world. Usually consumers win when this happens."

http://thebackbencher.co.uk/the-battle-for-the-cloud-a-win-for-the-consumer/

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Call me paranoid but I'm still not convinced your personal data is completely secure in the cloud.

Maybe it's just hearing stories about millions of customers' account details getting leaked online...

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More like a loss for consumers, and a win for corporate data mining/sharing and, sooner or later, hackers.

 

I'm not anti-cloud, but the shear amount of data these companies seem to be wanting consumers to put online is frankly ridiculous.

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