Telefonica pens deal with Evernote


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Telefonica pens deal with Evernote, gives global customers one year's free premium access

 

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You've got to hand it to Evernote, it's taking the initiative when it comes to getting its popular productivity tools into as many hands as possible. We've already seen Deutsche Telekom customers getting access to it's premium services for free, now over 247 million Telefonica customers are getting the same -- a $45 saving. The partnership kicks off in Brazil via the Vivo brand, whose customers can get a year's access to the top-tier features starting today. Unlike the German deal, it's unclear whether existing customers of the premium service still qualify, but like the to-do list's logo, if they don't, those customers may never forget.

 

 

http://www.engadget.com/2013/08/13/telefonica-pens-deal-with-evernote/

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Wow, that was a very confusing headline. I was thinking, "Telefonica make pens that will upload what they write to Evernote?" Maybe it's just been a long day for me though...

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I like Evernote, and I use it a lot, but I do wonder what their long term plan is with deals like this. I guess it's mostly just spreading brand awareness at this point.

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