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BlackBerry Q10 sales have 'just up and died' according to WSJ repor

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+Frank B.    7,104

BlackBerry Q10 sales have 'just up and died' according to WSJ report

 

BlackBerry's Q10 has been a complete and utter commercial flop, at least according toThe Wall Street Journal. In a report painting sales of the QWERTY device as "dismal," theJournal cites carrier executives and US retail sources to back up its narrative that the Q10 isn't performing to expectations. "We saw virtually no demand for the Q10 and eventually returned most to our equipment vendor," said one owner of 16 authorized Verizon Wireless reseller locations. An unnamed high-up at a Canadian carrier makes the situation sound even more bleak. "I think we'd all say that the Q10, the one we all thought was going to be the savior, just hit the ground and died."

 

The Wall Street Journal's examples are anecdotal in nature, but there's little choice in the matter. BlackBerry doesn't break out sales of its individual smartphones; last quarter, the company would only say it had shipped (not sold) 2.7 million BB10 devices in total. Nor are spokespeople at major carriers like Verizon and AT&T willing to comment on how the Q10 is faring. But there are clear signs that things aren't progressing the way Thorstein Heins and his colleages had hoped.

 

In July, the company sacked its head of US sales after yet another quarter of discouraging results. Has the Q10 been a colossal failure? The Wall Street Journal stops short of definitively proving as much, but no one's calling the handset a slam dunk either. For BlackBerry's diehard audience ? what remains of it, anyway ? the draw of a physical keyboard may be getting knocked down by the Q10's small screen and a lacking app ecosystem. We've reached out to BlackBerry for comment and will update this story accordingly.

 

Source: The Verge

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Ci7    187

look like BB is heading straight to it grave

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Lord Method Man    1,613

Didn't see this one coming.

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siah1214    1,432

2.7 million? That's pathetic.  But the only people that want blackberry are the diehards, and diehards aren't enough to keep a company afloat (just look at HP/Palm with webOS)

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Atomic Wanderer Chicken    1,585

Blackberry is irrelevant now that we have the iPhone, Android and Windows phone. Blackberry was the only smartphone back then until mid 2000s. The only way the blackberry could become relevant again is to have Android on it.

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smooth_criminal1990    51

I was going to get one as I liked the look of the OS and features (would be my first BB phone), just it's so ridiculously expensive even compared to the Z10, even now months after launch. I wonder if they could have attracted more people by pushing the ability to run Android apps on BB10?

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Growled    3,880

 The only way the blackberry could become relevant again is to have Android on it.

 

 I'm not sure that will save them now. Look at the time HTC is having.

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mrp04    298

It's a stupid design. No one wants a tiny screen anymore. They should have made it a portrait slider. Take the Z10 and attach a keyboard to the bottom.

 

I'm waiting for an Android or Windows phone to use this design again. I loved my Dell Venue Pro and would love a refreshed version.

 

Unfortunately for BlackBerry, I'm just not interested in anything that doesn't run Android or WP.

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Lord Method Man    1,613

 I'm not sure that will save them now. Look at the time HTC is having.

 

Why do people think companies becoming yet-another-Android-maker is the key to their salvation? Other than Samsung its not really working for anyone else, I fail to see how even more market saturation will change anything.

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+FloatingFatMan    13,161

Blackberry is irrelevant now that we have the iPhone, Android and Windows phone. Blackberry was the only smartphone back then until mid 2000s. The only way the blackberry could become relevant again is to have Android on it.

 

So I guess all the Symbian and Windows Mobile smartphones that were out years before Blackberry got going, didn't actually exist then? :p

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