+Frank B. Subscriber² Posted September 5, 2013 Subscriber² Share Posted September 5, 2013 Yahoo unveils its new logo (spoiler: it still says Yahoo) After a month of swapping out logos, Yahoo has finally chosen a winner to stick with for good. Shown above, it's still "whimsical, purple and with an exclamation point" -- and as a hidden bonus, that exclamation point is animated on the company's website. The only real upside here? Now the internet won't freak out about Yahoo's design decisions on days when it goes all comic sans. Source: Engadget Link to comment Share on other sites More sharing options...
Ian W Posted September 5, 2013 Share Posted September 5, 2013 They wanted us to wait for this? KingCracker 1 Share Link to comment Share on other sites More sharing options...
primexx Posted September 5, 2013 Share Posted September 5, 2013 holy crap that is fugly. the 1990s called. cyoung1616, Coagulated, astropheed and 1 other 4 Share Link to comment Share on other sites More sharing options...
techbeck Posted September 5, 2013 Share Posted September 5, 2013 Nothing special KingCracker 1 Share Link to comment Share on other sites More sharing options...
KingCracker Posted September 5, 2013 Share Posted September 5, 2013 Lame. Link to comment Share on other sites More sharing options...
+virtorio MVC Posted September 5, 2013 MVC Share Posted September 5, 2013 That logo defines the word "lame" better than any dictionary ever could. Link to comment Share on other sites More sharing options...
Skin Posted September 5, 2013 Share Posted September 5, 2013 There is a reason that the company is going under more and more. It lacks innovation, leadership, and the drive to better itself. I'm sure the fact they wasted a bunch of people's time and money on creating such simple logos for field testing shows they would rather focus on the small things rather than the bigger picture, like saving their company for the long run. For goodness sakes, just close the doors and lock up shop already. Link to comment Share on other sites More sharing options...
astropheed Veteran Posted September 5, 2013 Veteran Share Posted September 5, 2013 That's... terrible. Really, really not good. Have they been keeping up with modern design at all? Are they trying to be 'different', if so it's working, they're different; Sadly, that's not always a positive. Link to comment Share on other sites More sharing options...
primexx Posted September 5, 2013 Share Posted September 5, 2013 I like the Day1 logo. Simple, modern, with a quirky touch. Brandon H 1 Share Link to comment Share on other sites More sharing options...
Nashy Posted September 5, 2013 Share Posted September 5, 2013 Lame. Link to comment Share on other sites More sharing options...
Undead Steve Posted September 5, 2013 Share Posted September 5, 2013 I seriously am in disbelief over this. I'm being dead serious when I say that logo makes me think back to the days of Windows 2000. Absolutely terrible. Link to comment Share on other sites More sharing options...
Ian S. Posted September 5, 2013 Share Posted September 5, 2013 ewwww. Link to comment Share on other sites More sharing options...
+Frank B. Subscriber² Posted September 5, 2013 Author Subscriber² Share Posted September 5, 2013 It is underwhelming, in a 'we let an intern design it during his lunch break' way. :/ Dotdot and Coagulated 2 Share Link to comment Share on other sites More sharing options...
Dotdot Posted September 5, 2013 Share Posted September 5, 2013 It is underwhelming, in a 'we let an intern design it during his lunch break' way. :/ Literally at best a custom font and a bevel added. So 30mins work if that? primexx and Pygmy_Hippo 2 Share Link to comment Share on other sites More sharing options...
vcfan Posted September 5, 2013 Share Posted September 5, 2013 hey,at least its not as bad as googles logo xfx 1 Share Link to comment Share on other sites More sharing options...
Torolol Posted September 5, 2013 Share Posted September 5, 2013 y-aho-o!, the japs will cracks some jokes about it. Link to comment Share on other sites More sharing options...
Argi Posted September 5, 2013 Share Posted September 5, 2013 Looks good to me. Link to comment Share on other sites More sharing options...
Blackhearted Posted September 5, 2013 Share Posted September 5, 2013 Even i, someone with little artistic ability, could have done better than that. Link to comment Share on other sites More sharing options...
medhunter Posted September 5, 2013 Share Posted September 5, 2013 I am really surprised.Still yahoo.Should be a little more creative.Should be Yahoo/MS :crazy: Link to comment Share on other sites More sharing options...
primexx Posted September 5, 2013 Share Posted September 5, 2013 Literally at best a custom font and a bevel added. So 30mins work if that? Turns out, you're actually right. According to Gizmodo it's just a modified version of Optima. So I went to a place that sells Optima, typed YAHOO! into the sample box, saved the picture, resized/rotated some ****, coloured the cutout of the letters (because I'm not even working with actual font files), beveled it, and added an off-white background with a slight gradient. About 20 minutes including googling how to resize a selection because I don't actually use Photoshop at all. (everything's done by eye so everything's slightly off, but I think it's sufficient to prove the point) Dotdot 1 Share Link to comment Share on other sites More sharing options...
ilovetonetwork Posted September 5, 2013 Share Posted September 5, 2013 Link to comment Share on other sites More sharing options...
0nyX Posted September 5, 2013 Share Posted September 5, 2013 MS paint? Link to comment Share on other sites More sharing options...
Torolol Posted September 5, 2013 Share Posted September 5, 2013 Optimaat least its not Segoe fonts, i hates that typeface. Link to comment Share on other sites More sharing options...
ATLien_0 Posted September 5, 2013 Share Posted September 5, 2013 Looks like someone in the marketing team had a little fun with the bevel/emboss tool in Photoshop. Doubt many graphic designers would approve of this Link to comment Share on other sites More sharing options...
Growled Member Posted September 5, 2013 Member Share Posted September 5, 2013 Is it a situation where they all picked it out while they were drunk and thought it looked better than it did? Link to comment Share on other sites More sharing options...
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