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Is Google revamping its logo?

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+Frank B.    7,104

Is Google revamping its logo? Hints appear in new Chrome beta for Android

 

With all the talk about new logos lately, it's about time Google did a little revamping of its own. Hidden in the latest version of Chrome Beta for Android is a new design for Google's ubiquitous logo, one that probably shouldn't have seen the light of day this early.

Here's a comparison image:

 

 

google_logo.jpg

 

 

It's flat! All the beveling and shadows are gone, and the colors have been tweaked from their traditional primary color pallet to more muted shades. The result is a cleaner, more modern design that seems to be the complete opposite of the recent Yahoo disaster.

 

I dug this image file out of the Chrome Beta Android APK, where it was briefly being used for the new tab page before someone noticed and it was pulled. It's currently inaccessible without ripping the APK apart.

 

So we know this new logo exists and that it is officially from Google, but we don't know if it will be used company-wide. It would certainly make sense for Google to roll it out for everything, because this looks about a million times better than the current logo. If this goes live, it would become the company's first logo redesign since 2010, when it toned down the shadowing and brightened up the colors. That design was also tested before it went live. As for this new design, we'll just have to wait to see if Google adopts it across its properties. Let's hope.

 

Source: Ars Technica

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+The Evil Overlord    17,422

maybe it's just that, a beta?

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Knife Party    630

how is this even news?

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AJerman    762

maybe it's just that, a beta?

Beta testing Google's new logo:

 

Did changing the font decoration on our logo cause every tech site in the world to jump up and down and write an article and give us more press while requiring no work on our end? Check! Ship it!

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+The Evil Overlord    17,422

Beta testing Google's new logo:

 

Did changing the font decoration on our logo cause every tech site in the world to jump up and down and write an article and give us more press while requiring no work on our end? Check! Ship it!

why are you quoting me? I only commented on something my friend said.

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Haggis    981

Update: A person familiar with Google's branding tells The Verge that this is not a replacement for the company's traditional logo. Instead, the flatter design is used in instances where the beveled logo may not display well ? such as on printed banners or other corporate use cases. The logo in question has been already pulled from where it first appeared in the latest Chrome for Android beta, signaling that the company quickly realized its mistake. Suffice it to say, the Google logo you know and love isn't going anywhere anytime soon.

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AJerman    762

why are you quoting me? I only commented on something my friend said.

Because you're the one that said something about a beta and I was going along with that? :laugh:

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Sandor    436

It's just a flat colour version of the existing logo...

 

Next.

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+Frank B.    7,104

It's just a flat colour version of the existing logo...

Next.

Still looks more professional than the new Yahoo! logo.
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M_Lyons10    452

Update: A person familiar with Google's branding tells The Verge that this is not a replacement for the company's traditional logo. Instead, the flatter design is used in instances where the beveled logo may not display well ? such as on printed banners or other corporate use cases. The logo in question has been already pulled from where it first appeared in the latest Chrome for Android beta, signaling that the company quickly realized its mistake. Suffice it to say, the Google logo you know and love isn't going anywhere anytime soon.

A shame.  I kind of prefer it...

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Geoffrey B.    1,414

so they took it from flat, to rounded and back to flat again :P they just cannot make up their mind.

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Sandor    436

Still looks more professional than the new Yahoo! logo.

I don't really have a problem with the new Yahoo logo. It's better than the old one for me.

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+The Evil Overlord    17,422

Because you're the one that said something about a beta and I was going along with that? :laugh:

No you're being mean, big bully, I'm telling my mom :p

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primexx    372

I actually don't like this totally flat Google logo, but it *still* looks better than Yahoo's piece of ######.

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mjedi7    43

Maybe it's redesigning the logo in order to fit in iOS7. LOL.

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einsteinbqat    183

Update: A person familiar with Google's branding tells The Verge that this is not a replacement for the company's traditional logo. Instead, the flatter design is used in instances where the beveled logo may not display well ? such as on printed banners or other corporate use cases. The logo in question has been already pulled from where it first appeared in the latest Chrome for Android beta, signaling that the company quickly realized its mistake. Suffice it to say, the Google logo you know and love isn't going anywhere anytime soon.

 

I cannot believe that they said, "(?) may not display well ? such as printed banners or other corporate use."

 

Such rubbish! What kind of printer cannot properly print the old logo?

 

Do they think that we are that stupid?

 

In any case, I like the new logo.

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Growled    3,880

I think it looks much better. Bevels are so 90's. 

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+ngc891    45

Maybe it's redesigning the logo in order to fit in iOS7. LOL.

 

Or indeed Windows Phone, oh wait a minute no... obviously it can't be that...

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tomcoleman    112

that change is amazing.... not

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Torolol    926

i say 'flat' is the sign of sucky devices, be it display devices or printing devices.

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