Not-so-subliminal messaging

[Hum]

Imagine this: You pop in a rental DVD and halfway through your Friday night rom com, you suddenly get the craving for a hot, fresh pizza. In fact, you can smell pizza. No, it's not your imagination -- Domino's has teamed up with DVD rental stores in Brazil to make discs that release the scent of a fresh pie as the movie goes on. How? The discs are printed with ink that emit smells of cheese, sauce, and dough when it reaches a certain temperature inside the player. The thermal ink even changes color: By the time you eject the flick, an image of a pie is front and center on the DVD.

Do we smell a worldwide trend? While Domino's is the first company to hop on this scent-sation, we don't think it'll take long for other companies to follow suit.

Buck the trend: Make a no-food-in-front-of-the-TV rule. In fact, if you save those Scandal episodes for when you're running on the treadmill, it will make exercise more entertaining, says Prevention's fitness expert Chris Freytag. And you'll be less likely to call your delivery guy while you're getting your sweat on.

 

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[techbeck]

Yet another reason not to rent movies.  I like the smell of pizza, but not every time I watch a movie.

[Lord Method Man]

This crap will probably gunk up your DVD player too as it burns off and cools down.

[Hum]

If I ordered pizza, it wouldn't be Domino's. :laugh:

[Som]

ya i'd probably just make one... and rent?,who does that anymore...

[Julius Caro]

I'd say I would have already taken care of dinner by the time I'm halfway through the movie, but kudos for the efforts. 

[Arachno 1D]

Hee,hee US has an obesity problem yet the vendors resort to this sort of tactic. :laugh: :laugh:

[Aergan]

Polyphony Digital did the same smell concept with Gran Turismo 2 for the Sony PlayStation. If the Simulation disc was heated up during play or rubbed, it would smell like a  Pit Stop.

[DocM]

Hee,hee US has an obesity problem yet the vendors resort to this sort of tactic. :laugh: :laugh:

The article says it was being done in Brazil, not the US. Brazil still has a market for rental, but in this part.of the US it's getting hard to even find a rental store.

[Growled Member]

If I start smelling fish from my DVD player, I am not going out and buying a prostitute.