Not Great Cereal Sales Spark Kellogg Job Cuts


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Kellogg earnings lack crunch, largely because Americans are eating less breakfast cereal. Now the maker of Frosted Flakes, Rice Krispies and Special K is planning to cut its global workforce by 7 percent by the end of 2017, along with plant consolidations and other cost-cutting measures. Cereal brands are facing more competition from products including oatmeal bars and Greek yogurt.

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