Brilliant billboard design defeats religious zealots


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Long story short:

 

Ultra Orthodox men in Bnei Brak, an Israeli city, aren't too fond of seeing images of women dressed "immodestly". Apparently, they have a bit of a reputation of vandalising any billboards or imagery they find offensive.

 

A clever ad agency anticipated the vandalism and created this brilliant billboard:

 

 

 

This is how the Billboard looks when it was first installed:

 

CtGEboX.png

 

 

This is what the billboard revealed after it was vandalised:

 

UoVnOoN.png

 

For those of us who cannot read Hebrew, the text reads:

 

International Day for the Elimination of Violence against Women
25.11.13
 
 
 
How do you say checkmate in Hebrew?  :woot:
 
 
This could be a stunt. But I like to think of the zealots face when they damage the billboard only to find that message underneath.
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I don't know if they carry around spray paint. Anyway, they might not be opposed to eliminating violence against women, it more underscores their fanatical response to "offensive" imagery.

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