Recently Browsing 0 members
No registered users viewing this page.
YouTube will start showing ads on videos outside its partner program
by João Carrasqueira
Today, Google announced some updates to the YouTube Terms of Service, which are starting to roll out today in the United States. The first of the updates is relatively small, with some language updates making it explicitly clear that facial recognition data can't be collected or harvested without the permission of the person being targeted. Collecting data that can be used to identify a person has always been forbidden on the platform, but the new language focuses specifically on facial recognition.
The most notable change, though, is that YouTube is going to start showing ads on videos from channels that aren't included in the YouTube Partner Program, as long as they're still "brand safe". The goal for the company is to allow advertisers to leverage as much of YouTube's scale as possible. For users, that means you'll probably start seeing ads on many more videos, but because the channels aren't included in the YouTube Partner Program, there's no revenue sharing with creators. Channels can still apply for the program, but until they do, they may be displaying ads with no financial return.
Additionally, YouTube says creator revenue will now be treated as royalties in the United States from a tax perspective. As such, Google may withhold taxes from creator payments when required by law, but the company says most creators shouldn't be affected if they provide valid tax documention in AdSense.
These changes to the YouTube Terms of Service are rolling out today in the United States, and will be expanding to other countries by mid-2021. You can learn more about the changes here.
By Abhay V
Google introduces audio ads in YouTube, targeted at music streamers
by Abhay Venkatesh
Google is today introducing a new format of ads for YouTube – audio ads. The firm is touting this format of ads as a way to reach users that leverage YouTube for listening to music, or what the firm calls “ambient listening”. The format targets users that may not be watching music videos or concerts – but listening to them in the background, leading to visual ads not being as effective.
The company says that such ads will have a static image or a still frame of a video, with the “audio soundtrack plays the starring role in delivering your message”. The firm added new audio ads features to the Ad Manager platform a few months ago that lets advertisers better tailor and analyze the consumption of such content. The Mountain View giant says that it noticed that 75% of audio ads “drove a significant lift in brand awareness” as part of its alpha testing. It adds that testers like Shutterfly saw a 14% lift in ad recall when used for influencing purchase considerations via audio ads.
It also touts the popularity of YouTube as a source for music streaming. The video streaming platform saw more than 50% of logged-in users stream at least ten minutes of songs every day. For this reason, the company is also introducing dynamic music lineups for video campaigns, providing a way for marketers to target specific music genres, channels, or even events for their ad campaigns to improve the effectiveness of the marketers' messaging.
Audio ads will be available in beta through Google Ads and Display & Video 360 for marketers. You can head to the support article here for more information.
Hulu's Live TV streaming service price getting hiked to $65 per month
by Rajesh Pandey
Following in the footsteps of YouTube TV, Hulu has also announced a steep price increase for its Hulu with Live TV service. The service currently costs $54.99/month but starting December 18, Hulu will hike its price by $10 to $64.99/month. Hulu had announced a similar $10 price hike for its service in December last year that had bumped its price to $55 per month.
The price increase puts Hulu's Live TV service price on par with YouTube TV which also costs $64.99/month after a recent price hike. Apart from offering access to 65 channels, Hulu with Live TV also provides one with access to ad-supported content from Hulu's library. The price hike will be applicable to both new and existing subscribers.
Hulu's Live TV subscription service has over 4 million subscribers which is around a million more than YouTube TV. The service has seen a steady influx of new subscribers, with the bundle's subscription base growing by 40% in just a year.
Live TV streaming services have only gotten expensive over time as companies add more channels to their bundles and content licensing becomes more expensive. Sling TV is notably cheaper than Hulu with Live TV and YouTube TV with bundles starting at $30 per month but its channel lineup is also considerably smaller.
Source: Hollywoord Reporter
By Abhay V
YouTube cancels its annual 'Rewind' celebration for 2020
by Abhay Venkatesh
YouTube today announced that it is canceling its annual end-of-year Rewind celebration for 2020. Rewind, a summation of popular videos, trends, milestones, and a sort of a celebration of YouTube creators debuted in 2010 and has been ongoing annually for almost a decade. This year, the company says, has been “different” and that it “doesn’t feel right to carry on as if it weren’t”.
The annual event has seen a mixed reception, with the most infamous one being ‘Rewind 2018: Everyone Controls Rewind’ that went on to become the most disliked video on YouTube. The firm was criticized for making the event more of an advertisement of the platform rather than highlighting eventful moments and the community itself. The company even acknowledged the criticism as part of the Rewind 2019 video after promising something different for the year. Today’s announcement itself includes a pun about the event from 2018.
The firm adds that it is “taking a break from Rewind this year” and thanks its creators for having found ways to “lift people up”. The post does not suggest if the “celebration” will return next year. Considering that the COVID-19 pandemic has led to a difficult year for many, it makes sense for the firm to not go ahead with the usual celebration.
By Jay Bonggolto
YouTube Music adds new personalization features and other changes
by Jay Bonggolto
YouTube announced today a new update to Music that introduces new personalization features. The music streaming app is adding a few changes to its Home tab that allow you to listen to a set of personalized playlists and access songs based on your current activity.
The personalized playlists are called My Mix, providing up to seven new and personalized set of songs that will be available on the Home tab. The playlists contain songs from various artists, curated according to your taste. The curated lists also combine your favorite songs with new ones that might capture your interest. YouTube Music is also rebranding its Your Mix playlists into My Supermix, which blends your favorite songs in a single library.
Another change to the app's Home tab is the activity bar that provides access to four types of activity, including Workout, Focus, Relax, and Commute. Tapping on each activity icon will lead you to a dedicated personalized homepage containing playlists that match what you're doing at a given moment. In addition, the Workout tab includes up to four new personalized mixes featuring songs you already like on top of new recommendations. These filters were first seen in September as part of a test.
The latest changes are YouTube's way of taking on Spotify and other music streaming apps in terms of bringing personalization options to users. It remains to be seen whether these new features will help bolster YouTube Music's market adoption.