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Apple has decided to stop selling the iPhone 4 in India, the Times of India reports today. Apple?s retail channel partners in the country have reported that stock of the device has stopped coming in, and that Apple is saying it won?t be taking new orders for the iPhone 4 going forward. The company had only just started selling the iPhone 4 again, giving it a low-cost option in the extremely price sensitive Indian market.


The iPhone 4 was Apple?s only device being sold in India for under RS 20,000 (around $333). It was Apple?s lowest cost device, but it also meant that the company was likely seeing relatively low average selling price (ASP) on these devices, which was reflected in its recent quarterly earnings, and the Times suggests that Apple?s decision to discontinue sales is engineered to raise that value going forward. Cupertino has also recently launched a buyback program to defray the cost of the iPhone 4S, which has helped that newer hardware become the top-selling Apple handset in India, according to one of the country?s top gadget retailers.




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