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By Namerah S
Target takes partnership with Apple further, expands collection and services
by Namerah Saud Fatmi
U.S. retail chain Target has announced that it will be taking its partnership with Apple a step further. As part of the newly-revealed initiative, customers will now be able to shop a wider range of Apple products and services from the Minneapolis-based retail franchise.
Christina Hennington, executive vice president and chief growth officer at Target, commented on the move:
Initially, the collaboration will launch online. Eventually, 17 stores will offer this feature offline and more locations will be added in Autumn and later. Customers who visit those Target outlets will be able to experience an Apple store-in-store experience.
The areas scheduled to offer the enhanced Apple shopping experience so far this year include Monticello, San Jose, Oklahoma City, Allen, Hurst, Austin, Irving, San Antonio, Gainesville, Orlando, Clearwater, Miami, North Wales, Newark, Woburn, Nashua and Latham.
Target employees working at the locations with the dedicated Apple mini-stores will be trained by professionals from the Cupertino-based tech giant.
Additionally, customers who have a Target RedCard will get a 5% discount on Apple products. For further information about the collab, you can visit the official Target website here.
By Rich Woods
Apple's next iMac reportedly coming in the same colors as the iPad Air
by Rich Woods
Apple is in the midst of a full transformation of its Mac lineup. It started last November when the firm introduced its first laptops that use its custom ARM chips. But with new silicon, the company also has some product redesigns planned. We're already expecting a new look for the MacBook Air, but according to a new report from leakster Jon Prosser, Apple is modernizing the iMac while taking it back to its roots.
Just like the classic 1998 iMac, Apple is reportedly planning to make its new iMac in a variety of colors, and as you can see in the mock-up above, they're going to be the same colors as the iPad Air, including the newer green and blue variants.
In fact, if the renders are accurate, it really seems like the new iMac is looking a lot like a giant iPad.
Other than the design, there's nothing new in the report. There's no new information on whether this is going to be an Intel product or an Apple Silicon PC, or about advancements in Apple's custom processors to support a more pro-sumer market that are lacking in the current M1.
But that's not all, because there was another Mac leak in the report. Apparently, there's going to be a Mac Pro mini. It's described as three to four Mac minis stacked on top of each other. Not much else is known, including final branding.
As for when we'll actually see these new Macs, Apple will be releasing them this year.
By News Staff
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Microsoft Remote Desktop app for iOS updates the connection bar and more
by Anmol Mehrotra
Microsoft has released a new update for its Remote Desktop app for iOS users. The new update brings changes to the connection bar as well as adds a new gesture to manage the zoom level. The update also addresses issues related to the connection bar as well as some accessibility bugs.
Here is the full changelog of the update:
Microsoft has been constantly improving the Remote Desktop app. Back in October, Microsoft added shortcuts to access the "Add Workspace" and "Add PC" UI. The company also added the CMD+F shortcut to invoke the Search UI in the Connection Center.
Since then, Microsoft has released a couple of updates that patched several issues including the ones related to the system Display Zoom View setting. If you are encountering any major issues then you can navigate to Help > Report an issue to reach out to Microsoft.
The new update bumps the Microsoft Remote Desktop app to version 10.2.4 and is available for download from the App Store.
Global smartphone sales fell 5% in 4Q20, says Gartner
by Paul Hill
The analyst firm, Gartner, has released new data which shows that global smartphone sales declined 5.4% in the fourth quarter of 2020 compared to the same period in 2019. In the full year of 2020, smartphones declined by a larger 12.5% overall compared to the previous year. The main driver of the decline was Huawei, which has been impeded by various sanctions by the United States.
The reasons for the slowdown in growth are numerous, aside from the economic squeeze felt by consumers as a result of the coronavirus pandemic and Huawei being hit by sanctions, people have also been holding off on new purchases until they can secure themselves a device that is compatible with new 5G networks that are coming online and boast faster download speeds.
Discussing the findings, Anshul Gupta, senior research director at Gartner, said:
The five biggest smartphone brands of 4Q20 were Apple, Samsung, Xiaomi, Oppo, and Huawei with the following respective market share values: 20.8%, 16.2%, 11.3%, 8.9%, and 8.9%. Compared to the year before, Samsung and Huawei lost market share but Apple, Xiaomi, and Oppo managed to boost their figures. The total smartphone sales in 4Q20 were 384,622,300 units while a year earlier shipments reached 406,638,100.
Gartner's figures somewhat differ from IDC's analysis which it published at the end of January. IDC said that the global smartphone market grew in the fourth quarter and saw a smaller decline across the whole year. One similarity between both sets of data, however, is that Huawei saw a heavy decline in sales.
One of the interesting takeaways with this data is the fact that Apple still managed to increase its sales year-over-year even though its devices receive software updates for much longer than Android devices; unless the increase in sales is due to new customers getting on-board, it could suggest that existing Apple users prefer to keep up with the latest model.