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Google search results


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It's generally the most accessible and/or popular links on your site. You can't control which are showed, only which are not showed.

 

You can demote them in webmaster tools > Search Appearance > Sitelinks

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As others have stated, it's taken straight from your code, so keep the code showing what you want them to show, and keep it semantic HTML5.
Also be aware it'll only appear for direct search terms.

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