For their E3 event in June, EA is opening up Access to all Gold members between June 12th and 22nd, emails have been going out to current access users informing them about the event and letting them know they can tell their friends who aren't members about it.
Ancient? It literally happened June of last year, to over 50 EA games, AFTER Origin was a thing.
Never played Ultima. Keep trying these misguided attempts instead of arguing the subject matter though, which should be the perceived value of EA Access, specifically it being free for a limited time for members of another pay for service that should be free, and wouldn't be paid for if it didn't hold multiplayer hostage.