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BMW Will Reportedly Charge Subscription for Owners to use Apple CarPlay

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Jim K    10,322
Quote

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Though many manufacturers, even those of semi trucks, currently offer CarPlay as either a standard feature or optional upgrade, BMW is reportedly changing the game with America's most-wanted new car feature. The automaker is shifting from a one-time payment of $300 to enable CarPlay, to a new subscription-based service which will allow users to choose whether or not CarPlay is right for them. Smith told The Verge that this change was to make it more affordable for those who switch from iOS to Android mid-ownership, however many users across the internet see this more of a cash grab than innovation.

 

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In a world of ever-changing car buying models, it becomes easy to see how this type of move will benefit manufacturers. BMW, for example, might lease a vehicle for four years, recouping $240 in subscription fees (remember, the first year is free) instead of the one-time $300 purchase of CarPlay. The vehicle comes back from its lease and is sold to the new owner for a five year period. This new owner then pays $80 each year of their ownership, bringing the total income for the subscription service to $720 over nine years, a 240% increase over the static cost for the first owner.

 

/snip

 

Full article at TheDrive

 

tl:dr ... Instead of charging $300 for AirPlay, BMW is thinking about an annual subscription of $80 (first year free). 

 

(sarcasm to follow)  Next up, subscriptions to use anti-lock brakes and seat belts.  Using the AC requires a cruise control subscription.

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Jason S.    1,346

1. it's optional. no one needs it

2. car manufs do this all the time. there's Sirius XM subs, OnStar subs, subs for GPS map updates, subs for roadside assistance programs. the list goes on.

 

i do like your sarcasm - next we'll have anti-net-neutrality in the car business... $10/mo for seat belts, $10/mo for AC, no access to the fast lane. /s

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Jim K    10,322
8 minutes ago, Jason S. said:

1. it's optional. no one needs it

2. car manufs do this all the time. there's Sirius XM subs, OnStar subs, subs for GPS map updates, subs for roadside assistance programs. the list goes on.

 

i do like your sarcasm - next we'll have anti-net-neutrality in the car business... $10/mo for seat belts, $10/mo for AC, no access to the fast lane. /s

Correct me if I'm wrong (I do not have an iPhone or AirPlay) ... but comparing AirPlay to Sirius/OnStar/etc. is different because you're paying those companies for content (music, helpful services, etc).  AirPlay basically pulls data from your iPhone (or whatever) ... not necessarily from Apple?  Apple doesn't require a subscription to AirPlay?

 

Wouldn't the better(ish) analogy be if FM radio required a subscription? 

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dipsylalapo    1,222

Yeah this is definitely not a cool move from BMW. It's turning into a SaaS. 

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Jason S.    1,346
9 minutes ago, Jim K said:

Correct me if I'm wrong (I do not have an iPhone or AirPlay) ... but comparing AirPlay to Sirius/OnStar/etc. is different because you're paying those companies for content (music, helpful services, etc).  AirPlay basically pulls data from your iPhone (or whatever) ... not necessarily from Apple?  Apple doesn't require a subscription to AirPlay?

 

Wouldn't the better(ish) analogy be if FM radio required a subscription? 

i just looked up CarPlay - horrible name, btw. youre right - it's just pulling data from your iPhone and displaying it on the screen in the car. imo, that shouldnt require a subscription.

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sc302    1,525

I am guessing that BMW has to pay a fee to enable airplay.  They (probably) offer their own services/app to integrate into their cars (like toyota intune) and don't want to pay the apple fee.  If users want it, they can have it by paying the fee that BMW would have to pay for the service, but they do offer a free option if you so choose to use it.

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+Thayios    222

Lexus Enform already has a paywall on your remote start, the moment you stop paying them their fee, they block the app and your ability to trigger the remote start from the key fob which is shady at best.

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TechJunkie81    472

My heart bleeds for the poor BMW owners.  Said nobody.

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The Evil Overlord    18,430

One of the reasons I hate modern, unremovable car stereos.

 

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dipsylalapo    1,222
2 minutes ago, TechJunkie81 said:

My heart bleeds for the poor BMW owners.  Said nobody.

If this proves to work with BMW, how long before other car manufacturers start doing something similar. 

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dipsylalapo    1,222
6 minutes ago, Thayios said:

Lexus Enform already has a paywall on your remote start, the moment you stop paying them their fee, they block the app and your ability to trigger the remote start from the key fob which is shady at best.

I've never heard of this so I had a quick look and I think you're a be being a little unfair. The remote unlock is just part of what they offer, all of these services need infrastructure that Lexus are paying to maintain. 

 

If they blocked your key fob from working, that would be a different story. 

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Human.Online    7,442
On 18/01/2018 at 1:22 PM, Jim K said:

America's most-wanted new car feature

Really?  I am an apple enthusiast and I find it absolutely useless.

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dipsylalapo    1,222
1 minute ago, Nefarious Trigger said:

Really?  I am an apple enthusiast and I find it absolutely useless.

Really? Granted I've never used CarPlay, but Android Auto so much better than the usual gumpf that car manufactures load onto their media/navigation systems.

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Riva    876
2 minutes ago, Nefarious Trigger said:

Really?  I am an apple enthusiast and I find it absolutely useless.

 

Just now, dipsylalapo said:

Really? Granted I've never used CarPlay, but Android Auto so much better than the usual gumpf that car manufactures load onto their media/navigation systems.

Have been discussing this a lot recently as my merc has comand with its own navigation and telephony integration. then there is the media interface as well which means the car connects with everything otu there. Then this friend of mine is like oh has it got android auto or car play? i am like not really and i am glad it doesnt. MB option is far superior and works with everything, plus i dont want to lock myself up in a car ecosystem as well. Today i am on android, tomorrow i might get an iphone (after WM10's demise)

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DaveSharp    152

In the spirit of "Our cars are not expensive enough already"! We need to make them even more exclusive. 

 

 

 

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Jim K    10,322
14 minutes ago, Nefarious Trigger said:

Really?  I am an apple enthusiast and I find it absolutely useless.

I didn't say that. :p

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neufuse    3,219

glad my car has built in navigation that doesn't need to load maps off cellular networks but auto updates them when it can using its built in LTE connection... and reads speed data from the car, turn data etc... so when you can't get a GPS signal (I've had this happen on long trips before) it still knows where you are...

 

and ontop of that it also has android auto and apple car play if I want to use them... for umm FREE...

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Human.Online    7,442
42 minutes ago, dipsylalapo said:

Really? Granted I've never used CarPlay, but Android Auto so much better than the usual gumpf that car manufactures load onto their media/navigation systems.

Really.  I find it significantly more pleasant and usable to stay with the stock UI than the poorly conceived Apple overlay.

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dipsylalapo    1,222
2 minutes ago, Nefarious Trigger said:

Really.  I find it significantly more pleasant and usable to stay with the stock UI than the poorly conceived Apple overlay.

Fair enough, let's hope Apple fix it!

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Human.Online    7,442
Just now, dipsylalapo said:

Fair enough, let's hope Apple fix it!

In their defence they are towing a fine line between a useful system and enforced safety.  But having used Android Auto I much prefer that.  But my stock UI is still my favourite.

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Euphoria    1,553
On 1/18/2018 at 7:22 AM, Jim K said:

 

Full article at TheDrive

 

tl:dr ... Instead of charging $300 for AirPlay, BMW is thinking about an annual subscription of $80 (first year free). 

 

(sarcasm to follow)  Next up, subscriptions to use anti-lock brakes and seat belts.  Using the AC requires a cruise control subscription.

I think it's just a speculation at this point but if they do that I am switching to Audi... 

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dipsylalapo    1,222
Just now, Nefarious Trigger said:

In their defence they are towing a fine line between a useful system and enforced safety.  But having used Android Auto I much prefer that.  But my stock UI is still my favourite.

Very true. To be honest, again with both, if you're happy driving your phone with your voice, that works just as well. 

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sc302    1,525
1 hour ago, The Evil Overlord said:

One of the reasons I hate modern, unremovable car stereos.

 

I wouldn’t say they are unremovable. I would say that they may require a little more effort. 

 

A saw, sledge hammer, vice grips, drill, and maybe a plasma cutter can make light work of the most unremovable things. 

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The Evil Overlord    18,430
3 minutes ago, sc302 said:

I wouldn’t say they are unremovable. I would say that they may require a little more effort. 

 

A saw, sledge hammer, vice grips, drill, and maybe a plasma cutter can make light work of the most unremovable things. 

That's kind of what I mean, most cars now, you need to remove the dash just to access the stereo, and if any vehicle controls are routed through the stereo, (heating, parking sensors, or light controls like the ones in BMW models) you're S.O.L. if you're one of the ones who prefer your aftermarket stereo over the factory unit...

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bmelans2    6

Interesting. 

BMW, a top tier manufacturer is now wanting to charge for subscription service of something that comes free in some vehicles? I have a friend with a new car who can link it up no problem with no issues and she never paid a dime. It was part of her trim level.

Secondly, they know that the majority of those who can afford a BMW will cough up the money... but usually those people live somewhat frugal, from what I have seen.

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