• Sign in to Neowin Faster!

    Create an account on Neowin to contribute and support the site.

Sign in to follow this  

Unilever threatens to pull adverts if tech giants fail to curb extremist content

Recommended Posts

Riva    1,305

Unilever has fired a warning shot at tech firms that fail to counter fake news and fraud online, threatening to pull lucrative advertising if companies allow their platforms to “breed division”.
The consumer goods giant is expected to make its plans clear at the Interactive Advertising Bureau’s Annual Leadership Meeting in California on Monday, where its chief marketing officer (CMO) Keith Weed will raise concerns over the spread of illegal and extremist content.
“We cannot continue to prop up a digital supply chain – one that delivers over a quarter of our advertising to our consumers – which at times is little better than a swamp in terms of its transparency,” Mr Weed will say according to a speech prepared for the event.
“Fake news, racism, sexism, terrorists spreading messages of hate, toxic content directed at children – parts of the internet we have ended up with is a million miles from where we thought it would take us.
“It is in the digital media industry’s interest to listen and act on this. Before viewers stop viewing, advertisers stop advertising and publishers stop publishing.”


Share this post

Link to post
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
Sign in to follow this  

  • Recently Browsing   0 members

    No registered users viewing this page.