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Unilever threatens to pull adverts if tech giants fail to curb extremist content

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Riva    1,150
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Unilever has fired a warning shot at tech firms that fail to counter fake news and fraud online, threatening to pull lucrative advertising if companies allow their platforms to “breed division”.
The consumer goods giant is expected to make its plans clear at the Interactive Advertising Bureau’s Annual Leadership Meeting in California on Monday, where its chief marketing officer (CMO) Keith Weed will raise concerns over the spread of illegal and extremist content.
“We cannot continue to prop up a digital supply chain – one that delivers over a quarter of our advertising to our consumers – which at times is little better than a swamp in terms of its transparency,” Mr Weed will say according to a speech prepared for the event.
“Fake news, racism, sexism, terrorists spreading messages of hate, toxic content directed at children – parts of the internet we have ended up with is a million miles from where we thought it would take us.
“It is in the digital media industry’s interest to listen and act on this. Before viewers stop viewing, advertisers stop advertising and publishers stop publishing.”

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