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Ford to stop selling every car in North America but the Mustang and Focus Active

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Jim K    10,004
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Ford today announced it will phase out most cars it sells in North America. According to its latest financial release, the auto giant “will transition to two vehicles” — the Mustang and an unannounced vehicle, the Focus Active, being the only traditional cars it sells in the region. Ford sees 90 percent of its North America portfolio in trucks, utilities and commercial vehicles. Citing a reduction in consumer demand and product profitability, Ford is in turn not investing in the next generation of sedans. The Taurus is no more.

 

The press release also talks about a new type of vehicle, though it sounds like a crossover. This so-called white space vehicle will “combine the best attributes of cars and utilities, such as higher ride height, space and versatility.”

 

Currently, Ford sells six sedans and coupes in North America: the Fiesta, Focus, Fusion, C-Max, Mustang and Taurus. This lineup hits multiple segments, from the compact Fiesta to the mid-size Focus, C-Max and Fusion to the full-size Taurus. The Mustang stands alone as the lone coupe.

 

It’s likely Lincoln’s sedans will also disappear, though this was not explicitly stated in today’s press release. Lincoln currently sells the mid-size MKZ and full-size Continental — both share platforms with Ford counterparts. If Ford is phasing out development of sedan platforms, Lincoln will likely suffer, too.

 

/snip

 

Full article at TechCrunch 

 

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slamfire92    1,513
Posted (edited)

They can build SUVs for not much more than a car but charge a whole lot more for them. I get it as they're a profit-driven business, but I can't help but feel contempt as a consumer.

 

Vehicles are stupid expensive now, you still lose a bunch of money simply driving them off the lot and repair costs are also much higher because of added complexity. Mess it up in an accident that doesn't total it, and you get back a patched up vehicle with potential problems down the road, damage depreciation and you still get to pay for it until you either trade it in for another slavery note or pay it off.

 

Vehicles suck.

Edited by slamfire92

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Jim K    10,004
29 minutes ago, Draconian Guppy said:

TechCrunch probably grabbed the headline from this particular part of Ford's Press Release (pdf file)....

Quote

Building a winning portfolio and focusing on products and markets where Ford can win. For example, by 2020, almost 90 percent of the Ford portfolio in North America will be trucks, utilities and commercial vehicles. Given declining consumer demand and product profitability, the company will not invest in next generations of traditional Ford sedans for North America. Over the next few years, the Ford car portfolio in North America will transition to two vehicles – the best-selling Mustang and the all-new Focus Active crossover coming out next year. The company is also exploring new “white space” vehicle silhouettes that combine the best attributes of cars and utilities, such as higher ride height, space and versatility.

Of course, the F-150 isn't going anywhere (or the Explorer).  :) 

 

Though I am a bit surprised they are getting rid of both the Taurus and the Fusion ... figured they would keep one or the other.  Also surprised they are getting rid of the small "budget" cars...not keeping one (though maybe the Focus Active will take the "budget" spot).

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techbeck    5,901

Taurus...have not seen one of them around in a loooong time.  I see Fusions often and every now and then, a Fiesta.   Seems like they are really limiting themselves getting rid of all 3.

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wv@gt    1,354

Everyone seems to think this is short sited, because gas will fluctuate and SUV demand will go down. However I think what most people don't see is that the sedan industry in the US has already been declining because of the CUV market. CUVs are quickly replacing sedans, are are still required to meet the higher mpg standards. The Ford Focus Active will meet the needs for most sedan owners especially the younger generation

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