Samsung has announced that it has formed a partnership with the Musée du Louvre in Paris, France to help it supply more artwork for The Frame – Samsung’s TV which doubles up as an enormous artwork when not in use. The Frame now boasts a catalogue of more than 1,500 artworks from 42 countries.
Commenting on the development, Wonjin Lee, President and Head of Service Biz Team at Samsung Electronics, said:
“Ever since we launched our lifestyle TV portfolio in 2017, we have focused on developing the Art Store platform with prestigious partners. We want to offer much more than a television, inviting Art into the homes of The Frame owners everywhere. This catalog lists works by hundreds of artists, covering diverse periods, from ancient civilizations to modern art. This year, we are proud to join forces with one of the most famous museums in the world, the Louvre, to enhance this collection and offer a taste of French heritage throughout the world.”
Under the agreement, Samsung will be able to offer Frame users 40 pieces of artwork plus a short description of each piece that gives the viewer a bit of background to the work. Customers should be familiar with some of the pieces of art available on The Frame, Samsung specifically mentioned that the Mona Lisa and The Wedding Feast at Cana would be among those that are available.
If you’re not satisfied with the works that have been added today, Samsung and the Louvre say they will introduce exclusive content to The Frame later this year.
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