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Cooperate Identity

Question

bucko    7

How can I make my Corperate Identity better?

I have got this so far but people say it looks like it has been made in m$ paint and that I need more practise, I've been using Photoshop almost 3 years!

logo4.jpg

Edited by bucko

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zhangm    1,335

The text needs a creative touch.

The outer bevel has light coming from the top left, while the inner ellipse has light coming in from mid right.

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Inkorp    0

Might pay to head to a font site and pick up something a little more proffesional and creative. Check http://dafont.com out they have all the fonts you'll need. Might also want to visit http://coolhomepages.com and check out some of the logos and websites listed on there, they'll give you some inspiration and some new ideas, might also be good to check out some more tutorials for whatever graphics program you're using and keep experimenting... It's how I learnt :)

Good luck

PS. It's Corporate not Cooperate ;)

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+Human.Online    8,603

I really think you need to start again.

You have made a nice graphic, but it's about 5% useful for a corporate brand. You need to consider how and where you are going to use this. Are your pap-besed media going to be on a black background?

When you scale it down to business card size, how will the text hold-up?

See where I'm coming from?

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bucko    7

Bah M$ word picked it up as cooperate LOL.

Well look at the EA logo thats good for a corporate brand and works well.

Start again pfft you could at least give me a new starting direction or show me some examples.

I'm not going to buy any fonts and my teacher is really tight on fonts if any font he sees aint simple or aint readable then hel go crazy at me, the college know's him as the font guru.

The text needs a creative touch.

The outer bevel has light coming from the top left, while the inner ellipse has light coming in from mid right.

I agree but look at the Microsoft touch it's more simple than mine. True is there anyway I can change the light angles in Photoshop?

Edit just noticed DaFont is free by the looks of it, any reccomendations?

Edited by bucko

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+Human.Online    8,603

I am trying to help, not trying to put you down. I agree with your teacher, legibility is very key.

I will help you, but you need to help me:

* What is the nature of the business you are designing for?

* What is the name? (Warrior?)

* Where is the identity to be used?

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Inkorp    0

That font site is free and they have all types of fonts including simple basic and readable ones, check out this Category: http://www.dafont.com/en/theme.php?cat=501

Yes you can change the lighting directions... look for some tutorials on Google, there's plenty of them.

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bucko    7

It is for a web design and game design business, it is to go with my intended specialisms next term.

I chose a simple name maybe I should put Warrior Designs in or Web Warrior but I wanted one word because it works well (e.g. Microsoft)

It is to be used on a web site, letterhead, business card, compliments slip and a Gimmick (e.g. mug, mousemat, t-shirt, pirates eyepatch, etc).

I'm making the document at 300dpi so downsizing it shouldn't lose any quality and I can make the black background transparent if I need to.

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zhangm    1,335

I don't think any of us should be doing logos for him - rather just give verbal direction, seeing as how this is his school project.

Sorry, but I don't think Microsoft is a good comparison. Your oval-inside-a-circle doesn't carry as much meaning as the Windows flag. The flag has meaning; sectioned into 4 parts like a typical window. You're going overboard with gradients and effects. Try doing something simple in black and white, and then shading it in as you see fit later on. Take a look at the Word 2000 logo, and see if you can do something similar, using a circle and the letter W. Remember that you are allowed to have a short piece of text next to the logo, so I'm suggesting something like

(simple logo image here) Warrior Designs

post-17075-1122889302.png

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bucko    7

But if that was in a game with just one letter people would be like W wtf does that mean. And I have never seen a logo similar to the word one, to me it looks like they haven't tried.

And that is what I'm worried about if I do somthing like that. I'm on a Interactive Design course so I need to make it interesting.

Yes you can do your own examples but I can only take ideas from them because it's coursework.

Edit btw I tried to do a massive W once and did Warrior with the massive W it looks horid.

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bucko    7

Ok I'm thinking slightly :) would it be quite interesting if I got rid of the text and it's text background and have the other two circles as the O in Warrior? So it's like a shield? Good idea?

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jukeboxhero52    1
Ok I'm thinking slightly :) would it be quite interesting if I got rid of the text and it's text background and have the other two circles as the O in Warrior? So it's like a shield? Good idea?

586309708[/snapback]

I would stick to basic and simple, as others mentioned.

Turning the O into a shied won't work in my opinion, because when you think of warrior, you dont think of a shield. Maybe have a simple logo of some sort,and then have the word warrior afterwards.

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bucko    7

I'm sure most of you wont like this, logo design is hard for me ^_^

logo6.jpg

Just an idea what you think??

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+Human.Online    8,603

Once again, I think my original point is valid. Too large for a corporate brand.

Have you considered it's usage as I said?

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bucko    7

So you want me to make it smaller, remember my original is a high resolution image so it don't pixelate, I know what I'm going to use it for ^_^ it's a dam logo.

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n30w1n    0

I think it needs to be simplified. Here are a few points that may help you:

- Your logo should be simple enough to be drawn by a child.

- You should be able to scale your logo up to wallpaper size if you add some detail.

- You should be able to scale your logo (or a key element of it) down to 16x16 favicon.ico size if you subtract some detail.

I have no real training in this sort of thing, but that's how I've been doing it for years and my corporate clients like it :)

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bucko    7
Your logo should be simple enough to be drawn by a child.

Thanks for insulting me. This is the most stupid advice I have ever been given on a forum, sorry but it is.

You should be able to scale your logo (or a key element of it) down to 16x16 favicon.ico size if you subtract some detail.

I don't need to.

You should be able to scale your logo up to wallpaper size if you add some detail.

Yer thats called rezise, and this is the samller version.

logo6psd.jpg

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+Human.Online    8,603

How's this?

post-21654-1122993633.jpg

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+Human.Online    8,603

Resizing and scaling up/down to a usable format are NOT the same thing.

His comments on making it easy to draw (as if a child could) are fair and NOT an attack.

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bucko    7

WTF you mean hows this you don't tell me how to make it or how to guide me do you understand I have to do this my self I'm fedup of this ARE YOU GOING TO HELP ME or not??? Stop and just type with some useful feedback thats a good logo but I do not know how to do it for christ sake!!

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n30w1n    0
Thanks for insulting me. This is the most stupid advice I have ever been given on a forum, sorry but it is.

I don't need to.

Yer thats called rezise, and his is the samller version.

logo6psd.jpg

586313045[/snapback]

How did I insult you? I merely shared one of the guidelines I use for my own logos... You can agree or disagree, take it or leave it, there was no negativity to my post dude...

And my point wasn't stupid. Maybe you should take a look at how the world's most recognized brands do it. Nike, the McDonald's arches, etc... They're simple. Look at the Windows logo. It used to have a lot of little trails, it was then simplified to four minimalistic squares.

I think your comment was hardly called for >_>

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bucko    7

You see all them ideas are taken and it's hard for me to think of somthing original and it was an insult I understand what your saying and im grateful for your feedback but I need a logo doing not a M or a W or what ever it needs to be original and I need to make it I've been following tutorials and I've never seen that advice I've seen keep it simple but draw it like a child really makes me cringe if I said that to my teacher he probebly stare me streight in my face.

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AbandonedTrolley    93

Geeeeeez, you really shouldn't ask for advice if they don't understand what they are being told.

He wasn't saying your logo looks like a kid has drawn it. What is meant by it is that it needs to be something you can instantly recognise, like the pepsi logo etc, simple and even without the words you know its them.

I agree that we shouldn't be doing the logo for his as that wasnt the original request and he has stated he wants guidelines as to how to go about it.

As mentioned before, I would steer clear of too many gradients, they tend to look tacky if over used. All the same, good luck with what you do :)

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bucko    7
Geeeeeez, you really shouldn't ask for advice if they don't understand what they are being told.

He wasn't saying your logo looks like a kid has drawn it. What is meant by it is that it needs to be something you can instantly recognise, like the pepsi logo etc, simple and even without the words you know its them.

I agree that we shouldn't be doing the logo for his as that wasnt the original request and he has stated he wants guidelines as to how to go about it.

As mentioned before, I would steer clear of too many gradients, they tend to look tacky if over used. All the same, good luck with what you do

Finaly we have an understanding reply ^_^

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n30w1n    0
You see all them ideas are taken and it's hard for me to think of somthing original and it was an insult I understand what your saying and im grateful for your feedback but I need a logo doing not a M or a W or what ever it needs to be original and I need to make it I've been following tutorials and I've never seen that advice I've seen keep it simple but draw it like a child really makes me cringe if I said that to my teacher he probebly stare me streight in my face.

586313109[/snapback]

You didn't understand me correctly, and I would actually like to see what your teacher would say to that, lol... I didn't say to draw as if it were drawn by a child. I said it should be simple enough for a child to draw (ie: replicate). In other words, if your logo is simple enough that even a child could replicate it, then you'll have no worries about adults remembering it.

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+Human.Online    8,603

Oh sod this. Another little Groovydesigner clone!

I try and help and you shout at me? Your loss pal!

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