L'Oreal Telly Ad Is Banned


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18 August 2005

By Ruki Sayid, Consumer Editor

BEAUTY company L'Oreal has been slammed over misleading claims about the effects of its wrinkle and cellulite creams.

The Advertising Standards Agency blasted a TV commercial for Wrinkle De-Crease featuring Claudia Schiffer pulling funny faces.

It said the "anti-creasing" product could "rapidly reduce wrinkles".

An investigation by the advertising watchdog ruled: "The ASA's expert considered that there was insufficient evidence to allow such a claim... We therefore considered the advertisement misleading on that point."

It also banned another TV ad which boasted its Perfect Slim cream was "...judged best anti-cellulite product in an independent study". The ASA found it was not scientifically evaluated. It can't be shown again without "significant evidence".

L'Oreal agreed to "adapt" its adverts, but added: "Research shows a high rate of satisfaction for both products: 92 per cent for Wrinkle De-Crease and 84 per cent for Perfect Slim."

http://www.mirror.co.uk/news/tm_objectid=1...-name_page.html

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Fact: L'Oreal once owned the rights to the He-Man franchise!

I used to live with a chemist, he used to get so irate when he saw adverts with all these fancy-named but meaningless "Active Ingredients". He'd argue with the telly!

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I was gobsmacked that people took Boswelox seriously!

(for true comic value say 'Boswelox' with scouse accent :D )

*Edit*

Found this when looking up Boswelox:

Are YOU ugly?

We all know screwing our faces up deepens wrinkles.  Nothing to do with our habitual twenty-cigs-a-day, our daily intake of Big Mac? and fries, our complete lack of physical exercise or just, like, getting old.

Noooo... it's all that smiling at babies!

Well fret no longer.  You too can be taken in by our patronising Ms. Schiffer with new advances in taking-the-p**s technology.  Introducing Boswelox?, made from multi-gullible-inducing micro-endorphins that smooth the skin with their hyper-intelligent vitimins infused with mind-meld triple sine waves.

Go on... smile at babies with confidence.

*/Edit*

Edited by ozric
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Lol i love the names they use for some of the "ingredients"...

Boswelox :blink: :laugh:

586395084[/snapback]

its an anagram for:

bowelsox! yay!

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18 August 2005

By Ruki Sayid, Consumer Editor

BEAUTY company L'Oreal has been slammed over misleading claims about the effects of its wrinkle and cellulite creams.

The Advertising Standards Agency blasted a TV commercial for Wrinkle De-Crease featuring Claudia Schiffer pulling funny faces.

It said the "anti-creasing" product could "rapidly reduce wrinkles".

An investigation by the advertising watchdog ruled: "The ASA's expert considered that there was insufficient evidence to allow such a claim... We therefore considered the advertisement misleading on that point."

It also banned another TV ad which boasted its Perfect Slim cream was "...judged best anti-cellulite product in an independent study". The ASA found it was not scientifically evaluated. It can't be shown again without "significant evidence".

L'Oreal agreed to "adapt" its adverts, but added: "Research shows a high rate of satisfaction for both products: 92 per cent for Wrinkle De-Crease and 84 per cent for Perfect Slim."

http://www.mirror.co.uk/news/tm_objectid=1...-name_page.html

586395077[/snapback]

I love u avatar man, best I ever see so far :laugh: :laugh: :laugh:

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