LK. Posted August 18, 2005 Share Posted August 18, 2005 18 August 2005 By Ruki Sayid, Consumer Editor BEAUTY company L'Oreal has been slammed over misleading claims about the effects of its wrinkle and cellulite creams. The Advertising Standards Agency blasted a TV commercial for Wrinkle De-Crease featuring Claudia Schiffer pulling funny faces. It said the "anti-creasing" product could "rapidly reduce wrinkles". An investigation by the advertising watchdog ruled: "The ASA's expert considered that there was insufficient evidence to allow such a claim... We therefore considered the advertisement misleading on that point." It also banned another TV ad which boasted its Perfect Slim cream was "...judged best anti-cellulite product in an independent study". The ASA found it was not scientifically evaluated. It can't be shown again without "significant evidence". L'Oreal agreed to "adapt" its adverts, but added: "Research shows a high rate of satisfaction for both products: 92 per cent for Wrinkle De-Crease and 84 per cent for Perfect Slim." http://www.mirror.co.uk/news/tm_objectid=1...-name_page.html Link to comment Share on other sites More sharing options...
Colin-uk Veteran Posted August 18, 2005 Veteran Share Posted August 18, 2005 Lol i love the names they use for some of the "ingredients"... Boswelox :blink: :laugh: Link to comment Share on other sites More sharing options...
Pink Floyd Veteran Posted August 18, 2005 Veteran Share Posted August 18, 2005 yeah all these creams that suposed to do this and that all crap this shouldnt be allowed on tv Link to comment Share on other sites More sharing options...
Soham Posted August 18, 2005 Share Posted August 18, 2005 loreal sucks but i am a still proud french Link to comment Share on other sites More sharing options...
+Dick Montage Subscriber² Posted August 18, 2005 Subscriber² Share Posted August 18, 2005 Fact: L'Oreal once owned the rights to the He-Man franchise! I used to live with a chemist, he used to get so irate when he saw adverts with all these fancy-named but meaningless "Active Ingredients". He'd argue with the telly! Link to comment Share on other sites More sharing options...
Chris Allen Veteran Posted August 18, 2005 Veteran Share Posted August 18, 2005 hehehe, telly...hehehe Link to comment Share on other sites More sharing options...
ozric Posted August 18, 2005 Share Posted August 18, 2005 (edited) I was gobsmacked that people took Boswelox seriously! (for true comic value say 'Boswelox' with scouse accent :D ) *Edit* Found this when looking up Boswelox: Are YOU ugly?We all know screwing our faces up deepens wrinkles. Nothing to do with our habitual twenty-cigs-a-day, our daily intake of Big Mac? and fries, our complete lack of physical exercise or just, like, getting old. Noooo... it's all that smiling at babies! Well fret no longer. You too can be taken in by our patronising Ms. Schiffer with new advances in taking-the-p**s technology. Introducing Boswelox?, made from multi-gullible-inducing micro-endorphins that smooth the skin with their hyper-intelligent vitimins infused with mind-meld triple sine waves. Go on... smile at babies with confidence. */Edit* Edited August 18, 2005 by ozric Link to comment Share on other sites More sharing options...
+Dick Montage Subscriber² Posted August 18, 2005 Subscriber² Share Posted August 18, 2005 If anyone remembers the series Bread, Boswellox always makes me think of that. BOSWELlox Link to comment Share on other sites More sharing options...
illicit Posted August 18, 2005 Share Posted August 18, 2005 yeah all these creams that suposed to do this and thatall crap this shouldnt be allowed on tv 586395428[/snapback] Agreed. Link to comment Share on other sites More sharing options...
DigitalN. Posted August 18, 2005 Share Posted August 18, 2005 Lol i love the names they use for some of the "ingredients"...Boswelox :blink: :laugh: 586395084[/snapback] its an anagram for: bowelsox! yay! Link to comment Share on other sites More sharing options...
Homer Posted August 19, 2005 Share Posted August 19, 2005 Because they're not worth it. :rofl: Link to comment Share on other sites More sharing options...
Lasker Posted August 19, 2005 Share Posted August 19, 2005 18 August 2005By Ruki Sayid, Consumer Editor BEAUTY company L'Oreal has been slammed over misleading claims about the effects of its wrinkle and cellulite creams. The Advertising Standards Agency blasted a TV commercial for Wrinkle De-Crease featuring Claudia Schiffer pulling funny faces. It said the "anti-creasing" product could "rapidly reduce wrinkles". An investigation by the advertising watchdog ruled: "The ASA's expert considered that there was insufficient evidence to allow such a claim... We therefore considered the advertisement misleading on that point." It also banned another TV ad which boasted its Perfect Slim cream was "...judged best anti-cellulite product in an independent study". The ASA found it was not scientifically evaluated. It can't be shown again without "significant evidence". L'Oreal agreed to "adapt" its adverts, but added: "Research shows a high rate of satisfaction for both products: 92 per cent for Wrinkle De-Crease and 84 per cent for Perfect Slim." http://www.mirror.co.uk/news/tm_objectid=1...-name_page.html 586395077[/snapback] I love u avatar man, best I ever see so far :laugh: :laugh: :laugh: Link to comment Share on other sites More sharing options...
saxondale. Posted August 19, 2005 Share Posted August 19, 2005 i thought you left homer? :s Link to comment Share on other sites More sharing options...
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