Intel Moves Up Pentium 4 Price Cuts


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Intel Corp., which recently reported low quarterly revenues and announced plans to lay off 4,000 workers, has decided to move up price cuts originally set for late October to Sept. 1 in a bid to boost sagging sales, according to a market analyst.

Jonathan Joseph, of Salomon Smith Barney Inc., in San Francisco, said the giant chipmaker will slash prices on its Pentium 4 processors up to 37 percent in conjunction with the release of its 2.8GHz chip Aug. 25 and in a second round of cuts Sept. 1.

"The fact that the price move is coming seven weeks earlier, and in some cases is marginally greater than we expected, is probably an indication that the company is still unsure about demand in September, one of the most important months of the year," said Joseph, in a research note sent to investors Monday.

The price moves will likely increase investor concerns about the company's profitability, he said, given Intel's recent sagging revenues and the fact that Intel's cheaper and less profitable Celeron processors are accounting for a greater percentage of the chipmaker's sales.

For more on this eWeek story, please clickhere

http://www.extremetech.com/article2/0,,393772,00.asp

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