Samsung is Fastest growing brand in the world


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SEOUL, South Korea (CNN) -- The brand value of South Korea's Samsung Electronics is the fastest growing in the world, according to the latest survey by global brand consultancy Interbrand.

Samsung, whose product range includes memory chips, mobile phones, DVD players and widescreen TVs, added almost $2 billion to its brand value last year.

That 30 percent gain lifted its value from $6.37 billion to $8.31 billion and was by far the biggest jump among the top 100 brands.

But Samsung's name is still a relative minnow in the battle for global brand supremacy, with U.S. beverage giant Coca-Cola again topping the value list at $69.6 billion.

Microsoft and IBM rank second and third -- their same positions as last year -- with brand values of $64.1 billion and $51.2 billion respectively.

http://asia.cnn.com/2002/BUSINESS/asia/08/....biz/index.html

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The biggest value losers in the Top 100 are Ericsson, down 49 percent to $3.59 billion and 71st spot, and Ford, down 32 percent to $20.4 billion, for the No. 11 spot.

Samsung owes its rapid brand appreciation in part to its 2001 "Everyone's Invited" advertising campaign for its consumer electronics.

One result has been a sharp lift in demand for its mobile phones, with industry analyst Gartner reporting earlier this year that Samsung overtook Germany's Siemens in 2001 for third spot, behind Nokia and Motorola.

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