Movie freebie to lure AOL newbies


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It's the latest AOL partnership with a big brick-and-mortar company to lure new customers with giveaways. The strategy is timely, as growth in new Internet service subscriptions declines and competition grows. In March, the leading Internet provider offered subscribers coupons for a free slice of apple pie at Burger King for the 45th anniversary of the Whopper.

Under the Blockbuster deal, customers who sign up for AOL 7.0 through free discs available at Blockbuster's 4,300 stores in the United States are sent coupons via e-mail every month for a year.

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