Gateway has new Logo


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update Direct PC seller Gateway is revamping its logo and marketing to further downplay its bovine heritage, but the company says it is not killing its sacred cow.

The new logo features a stylized G inside a single cow spot and debuted Monday as part of a remake of the company's Web site and advertising. The logo will also replace the cow spots on the company's PCs, however Gateway will keep the spots on its boxes, albeit with a new styling.

Gateway's ad campaign, which for much of this year had featured a talking cow conversing with founder Ted Waitt, will now focus more on the company's products and customer service. Its new tagline will be "A better way."

Gateway says the new logo and marketing effort are designed to depict the company as more hip and technologically savvy.

"'A better way' is more than just a tagline, it's a promise to our customers that when you come to Gateway, you'll get better products, value, service, support and an overall superior customer experience than you will among any of our competitors, both direct and at retail," Waitt said in a statement. "We've worked hard to build a company that can deliver on that promise, and now it's time to start telling the world."

http://news.com.com/2100-1040-960135.html

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