Nissan has the URGE


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I'm not sure where to put this, I'm guessing here is as good as any...I did a search and it didn't return anything but if it was posted before sorry...it's been around since last year so many people are bound to already know about it..I only discovered it today by accident and decided to share it for those who might not know:

NISSAN URGE CONCEPT

An Xbox 360 Powers All-New Nissan URGE Concept Car. A Motorcycle-inspired roadster which delivers a futuristic driving experience using "Project Gotham Racing 3."

DETROIT - Dec. 28, 2005 - Nissan North America Inc.(NNA) and Microsoft Corp. have merged automobile design and gaming technology to create the first-ever fully integrated gaming system within a vehicle. Conceived by Nissan Design America Inc. (NDA) and equipped with the Xbox 360? next-generation video game and entertainment system from Microsoft, the Nissan URGE concept car allows drivers (while parked) to play "Project Gotham Racing? 3" using the car's own steering wheel, gas pedal and brake pedal while viewing the game on a flip-down seven-inch LCD screen. "PGR? 3" is developed exclusively for Xbox 360 by Bizarre Creations Ltd. for Microsoft Game Studios.

The URGE, which will make its world debut at the 2006 North American International Auto Show on Jan. 9, offers a glimpse of how eco boomers are influencing the next generation of vehicle design.

"Nissan conducted an Internet survey of 2,000 eco boomers, a majority of which said technology and gaming are among the most important attributes in their first car," said Bruce Campbell, vice president of design at Nissan Design America in La Jolla, Calif. "Xbox 360 offered the latest in technology and was already a favorite among this audience."

The Nissan URGE, outfitted with an Xbox 360 video game and entertainment system, puts the controls of the world's most powerful gaming console at the hands and feet of the driver. Implemented by the designers at Nissan Design America with the guidance of Microsoft engineers, the Nissan URGE delivers an immersive driving experience not available in any living room.

The URGE concept car is equipped with the award-winning "PGR 3," which allows drivers to control a breathtaking trip through the streets of five photo-realistic locations: New York City, London, Las Vegas, Tokyo and the Nurburgring test track in Germany. "PGR 3" drivers view and play the game on a flip-down LCD screen, which doubles as a rear-view mirror when the car is being used for real driving. They control the action using the Nissan URGE's race-inspired steering wheel, gas pedal and brake pedal. A Nissan URGE driver can, for example, maneuver through the streets of New York, park the car and fire up the Xbox 360, then virtually race through the same streets using the same steering wheel, gas pedal and brake pedal - blurring fantasy and reality in a way that the automotive world has never before seen.

Original source.

View the source to see all the images of the car, I've attached some below for those who can't be bothered.

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Edited by Xerxes
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"Nissan conducted an Internet survey of 2,000 eco boomers, a majority of which said technology and gaming are among the most important attributes in their first car,"

.....? Gaming important for first car? Was this survey done on Myspace or a gamin website? I wonder if it had pale choices.

Important attributes you look for when buying a new car:

A) Safety

B) 10 MPG

C) Trunk space

D) Technology, like an XBox 360 built into the car.

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.....? Gaming important for first car? Was this survey done on Myspace or a gamin website? I wonder if it had pale choices.

Important attributes you look for when buying a new car:

A) Safety

B) 10 MPG

C) Trunk space

D) Technology, like an XBox 360 built into the car.

Who knows what they were thinking, personally the car looks more like a gimmick to me, plus (at the time) would of been good PR for Microsoft and the Xbox 360 ;) I wouldn't be suprised is round the same this year, Nissan or some other car company come up with a car with a PS3 or Wii built in :p

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i dont get it..is it real car or something for entertainment?

It's a real prototype car, it is simply put just a normal car that has an Xbox 360 built in and when the car is parked the steering wheel, pedals etc can be used as the game controller. I'm pretty sure it is never intended for production, most likely just a PR stunt for MS and Nissan ;)

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It's a real prototype car, it is simply put just a normal car that has an Xbox 360 built in and when the car is parked the steering wheel, pedals etc can be used as the game controller. I'm pretty sure it is never intended for production, most likely just a PR stunt for MS and Nissan ;)

Well I don't think it's working. It's just bothering me. I don't like it.

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Well I don't think it's working. It's just bothering me. I don't like it.

I don't think it did either, I never heard about it till I accidently stumbled across it deep inside the Nissan homepage :p maybe if it wasn't so damn ugly it might of got more attention :laugh:

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That is the most toyish car that I have ever seen.

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More toyish than this one.

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.....? Gaming important for first car? Was this survey done on Myspace or a gamin website? I wonder if it had pale choices.

Important attributes you look for when buying a new car:

A) Safety

B) 10 MPG

C) Trunk space

D) Technology, like an XBox 360 built into the car.

what kind of gas guzzling car are you looking for? .... look for a car that does 36 mpg not TEN!

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