Spartan_X Posted January 9, 2007 Share Posted January 9, 2007 Viva Pi?ata Tour Celebrates Hispanic Culture> Redmond, Washington?The colorful cast of Viva Pi?ata?, a new game for Xbox 360?, will be the bearers of fun, music, children's activities, and videogame demonstrations at six launch events in New York, Miami, and Los Angeles. Microsoft? will host the multicity tour to celebrate the launch of Viva Pi?ata for Xbox 360, as well as to provide parents with information about online safety and Viva Pi?ata-related educational programs for children. The vibrant world is filled with colorful pi?ata animals. "Viva Pi?ata inspired us to take the spirit of the game and expand the concept to create learning tools to help kids experience more about their Hispanic heritage in a fun and engaging way," said Chris Di Cesare, director of Xbox marketing at Microsoft." One example is a Viva Pi?ata digital desktop pet pi?ata that people can download to their computer. Every day the pi?ata shares new information about Hispanic culture from key holidays to Spanish vocTour DetailsTour Details Children attending the events will enjoy pi?ata-making workshops, interactive videogame demonstrations, and the opportunity to be photographed with the characters from the Viva Pi?ata animated TV series. A traditional pi?ata breaking game will also give children an opportunity to win an Xbox 360 console and Viva Pi?"Microsoft's initiative around Viva Pi?ata is a clear indication of the company's support and interest in the Hispanic community." ? Jos? Pi?ero, Microsoft? Pi?ero, Microsoft[/center] Viva Pi?ata , which translates to "long live the pi?ata," invites gamers of all ages and skill levels to create an immersive world where living pi?atas inhabit an ever-changing environment. Beginning with a few basic tools, build and take control of this environment, using creativity and imagination to attract, protect, nurture and manage more than 60 pi?ata species that can visit their world and make it their home. The Xbox 360 video game follows the debut of the Viva Pi?ata Saturday morning animated television series on 4Kids TV Fox. With the launch of Viva Pi?ata, Microsoft extends the Xbox 360 brand to younger gamers and more diverse audiences. The tour is one of several Microsoft marketing efforts aimed at attracting more U.S. Hispanic consumers, and acknowledgement of the growing inCelebrating Cultural Diversityebrating Cultural Diversity According to a report published by the Selig Center for Economic Growth at the University of Georgia's Terry College of Business, U.S. Hispanics will control more disposable personal income than any other U.S. minority group by 2007. Hispanic consumer spending power is expected to top $863 billion, a 300 percent increase in disposable spending power from 1990. "The video game is one of several initiatives that Microsoft has created in an effort to promote diversity through innovative products," said Jos? Pi?ero, director of Multi-Cultural Marketing at Microsoft. "Microsoft's initiative around Viva Pi?ata is a clear indication of the company's support and interest in the Hispanic community." Viva Pi?ata has a suggested retail price of $49.99, and is now available at major retailers nationwide. The game was created by Rare Ltd. and is rated E for Everyone. More information about the game can be found at Source:apinata.com. Source: Xbox.com Link to comment Share on other sites More sharing options...
LunarFalcon Posted January 9, 2007 Share Posted January 9, 2007 I can only hope Mario Lopez will join some of the tour stops. Link to comment Share on other sites More sharing options...
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