Burger King Earnings Rise 40% Helped By Xbox Promotion


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Burger King Earnings Rise 40% Helped By Xbox Promotion

By: C?sar A. Berardini - "Cesar"

Jan. 31st, 2007 4:34 pm

Burger King, the second-largest U.S. hamburger chain, said second-quarter profit rose 41 percent as its value menu and the Xbox 360 game promotion helped boost sales in the United States. Revenues for the second quarter of fiscal year 2007 reached a record $559 million?an increase of 9 percent from the same quarter of the previous fiscal year.

Chief Executive John Chidsey said more than 3.2 million Burger King-branded Xbox 360 games were sold. These three games were available from Nov. 19 through Dec. 24, 2006 at Burger King restaurants for $3.99 each with the purchase of a BK? Value MealSource:: TeamXbox

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I loved those BK 360 commercials :rofl: "The King's pain is your gain!"

Hehe yeah I love them, for that matter all of BK's "King" commercials are great, the football ones, the wake up with the king ones....make me laugh everytime :p

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the king is a weirdo. that immobile face freaks me out. where's the big buckin chicken anyway? is she/he in the games?

Me too... but it doesn't stop me from eating from BK at least once a week. :D

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hmm strange that Okie doesn't get the BK love was there a couple years back and can't say i noticed all this shunning of royalty.

agree with jimbo. three Whopper Jr's and a soda, and i'm good.

are any other food chains getting on the bandwagon? if we could do the same thing with Starbucks it'd be awesome. i can totally envision a game based on the mermaid. ohh yeah!

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