Bungie Weekly Update 2/16/2007 : Halo3 Marketing Begins


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Bungie Weekly Update

Posted by Frankie at 2/16/2007 4:47 PM PST

Hot holy crap!

Halo 3 Teaser Revealed!

Several months ago, work began with folks over the MGS Marketing team to develop the "brand identity" for Halo 3. This basically refers to the look and feel that will come to represent the game to fans and customers around the world. The first step was the logo itself which is followed by promotional imagery and the actual box art itself. If you recall back to Halo 2, we had a series of images that were used on everything from print ads to billboards that were dubbed the "Golden Campaign." These images featured Master Chief against a fiery orange (golden) sky and the three pieces grew in intensity as the marketing campaign progressed.

For Halo 3 we're taking a similar approach and building three distinct visual pieces that will be used in the months leading up to launch. These visuals are meant to convey various elements of the game and ultimately build awareness and create excitement ? much in the same way you might see a major motion picture positioned and marketed.

Even though we showed Halo 3 for the first time last May, the official marketing campaign for the game is just now starting to begin. With this kickoff comes the first phase of visual identity ? what is creatively being referred to as the "teaser piece." While it may not be anything new for fans who have been following Halo 3 all along, it's still very cool, very iconic and evokes a sense of mystery and intrigue. It teases you if you wiAlthough, it does contain ONE very important piece of information. Cough.

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Is he talking about the "Fall 2007" hinting at a possible November release ?

H3smaller_H3-Teaser_vertical.jpg

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Its a great images, I love it.

Although it doesn't scream "Halo" to me as seeing an actual Halo instead, it does point to a major shift in the whole story.

Bring it on Bungie, bring it on!

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Multiplayer Control Scheme as of 3:43pm Today (subject to change).

Left and right sticks: Movement and look. Just like H2.

Click left and right sticks: Crouch and zoom ? just like H2, althougthere is a ?toggle crouch? option, so that you can stay crouched until you click the stick again.n.

A: Jump

B: Melee attack. Note: B may also be used to activate a subtle, but nifty context-sensitive feature.

Y: Switch to next weapon.

X: Activate mysterious new feature which on the cool scale falls somewhere between ?crouch? and ?activate Fantanas on speed dial.?

LT: Toss grenade.

RT: Shoot weapon.

LB: Cycle grenade type (you have at least three types of grenade now, so they must be cycled rather than switched).

RB: Pick up weapon/activate stuff/reload/use turrets and so on.

Note: If you hold LB while standing over a dual wieldable weapon, you?ll pick it up in your left hand ? a huge improvement over the ?Y? button in Halo 2. This doesn?t affect grenade cycling, because you can still tap LB to cycle grenades, but you can?t toss ?em while dual wielding anyway. So it?s moot. After about ten minutes of play, it feels incredibly natural, with the lone downside that you have trouble adjusting when you go back to Halo 2. But more vitally, LB reloads the weapon in your left hand, individually when you?re dual-wielding.

BACK: Calls up the Multiplayer ?player menu? ? where you can mute jerks, see gamer data and so on. The back button is useful, but tough to press in really hectic action, since it?s so close to the Guide button.

START: Pause menu (which is translucent so you can adjust controls without losing track of what?s on screen) and one or two other significant goodies we haven?t revealed yet. From here you can also end or quit a game, naturally.

D-PAD: Used for sweet circular fighting game moves. No wait, my bad - it is currently used to activate team chat, but that?s very provisional. This is being given a lot of care and attention and is tied to other matters, such as your default settings and how team chat and proximity voice work. You?d be amazed how And again, we stress. This stuff is not final. It could all change at any time. But that's a pretty good bunch of stuff to expect in the Beta.y good bunch of stuff to expect in the Beta.

Some more details on progress:

We?ve been cranking away on combat dialog and the writing part at least, is mostly done. We?ve already recorded significant amounts of it, but we still have a bunch to do. The engine that handles our combat dialog has been improved from a technical and design standpoint, but you?re definitely going to enjoy the actors as much as, if not more than before. There are a couple of returning favorites, and plenty of new faces. After all, there are simply more Marines, more bad guys and more characters during combat. And they all need voices.

The next big ticket item for the audio team (apart from their ongoing, herculean efforts on game audio) will be recording combat dialog, then the main bulk of the cinematics script. Sgt. Johnson (and others) have already recorded some hilarious stuff that we hope we can share as outtakes at a later date. Music, as ever, will be one of the last things to be added, since it works exactly like a musical score for a movie ? and is built to match the action.

In Campaign mode, I?m seeing fewer and fewer ?empty? levels (levels without decorators and other prettifying objects) and more and more detail. One zone, a bridge that was once a bunch of gloriously lit, if bland concrete, is now adorned with a bunch of abandoned tools and construction equipment, like the This Old House version of the Marie Celeste. That theme, of ruin and abandonment is sort of creepy on otherwise familiar Earth environments.

In that same location, there was a Covenant grav-sniper platform, which I instinctively chucked all my grenades at to clear it of Jackal snipers (it was below my clifftop perch at the time) ? so imagine my surprise when it exploded, and broke into sparking debris, which rained down on the ground below at speeds dictated by the still functioning grav lift beneath it. The temptation is to blow the things up immediately now, but you never know when you?re going to need to use those platforms yourself. I found this out to my cost when another, better hidden jackal sniper took me out, and I had already assploded my best tactical platform. Doh.

Fall 2007 has me excited!

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....

its been confirmed for november a **** load of times...

where the **** yall been?

What stuff are you on. At no point any time since Bungie announced Halo 3 have they confirmed a November 2007 release. MS hasn't even let anything slip about it. The only thing that was ever confirmed was that it would be a 2007 release. November is just speculative because it seems it would make sense. It was NEVER confirmed.

-Spenser

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Let's make it a point to take pics (from phones or whatever) of every single billboard ad, skyscraper ad, whatever ad that we see and post it in this thread (or another, more appropiately titled thread; first to snap a photo can start it). Please also try to remember the time/place that you saw the ad. I'm very interested to see just how large-scale this marketing campaign is going to be. :D

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Let's make it a point to take pics (from phones or whatever) of every single billboard ad, skyscraper ad, whatever ad that we see and post it in this thread (or another, more appropiately titled thread; first to snap a photo can start it). Please also try to remember the time/place that you saw the ad. I'm very interested to see just how large-scale this marketing campaign is going to be. :D

That would be fun :)

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I think the x button is gonna turn out to be hella-over hyped.

Yea, but I think it's mostly because people are over-hyping it. Bungie at first just wanted to generate interest in the function and have since been trying to downplay it a bit since it's quite obvious that people are over-hyping it.

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Yea, but I think it's mostly because people are over-hyping it. Bungie at first just wanted to generate interest in the function and have since been trying to downplay it a bit since it's quite obvious that people are over-hyping it.

The X button will bring world peace and solve world hunger!

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