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An energy drink called Cocaine has been from pulled from stores nationwide amid concerns about its name, the company that produces it said Monday.Clegg Ivey, a partner in Redux Beverages LLC of Las Vegas, said the company plans to sell the drink under a new name for now.

The Food and Drug Administration issued a warning letter last month that said Redux was illegally marketing the drink as a street drug alternative and a dietary supplement. May 4 was the deadline for the company to respond.

The FDA cited as evidence the drink?s labeling and Web site, which included the statements ?Speed in a Can,? ?Liquid Cocaine? and ?Cocaine ? Instant Rush.? The company says Cocaine contains no drugs and is marketed as an energy drink. It has been sold since last August in at least a dozen states.

?Of course, we intended for Cocaine energy drink to be a legal alternative the same way that celibacy is an alternative to premarital sex,? Ivey said. ?It?s not the same thing and no one thinks it is. Our product doesn?t have any cocaine in it. No one thinks that it does. We think it is most likely legal in the United States to ship our product.?

Ivey said the FDA did not order the company to stop marketing the drink, but officials were concerned about possible legal action. They will announce a new name within a week and hope to have the product back on store shelves within a few weeks.

?What we would like to do is continue to fight to keep the name because it?s clearly the name that?s the problem,? Ivey said. ?What we can?t do is distribute our product when regulators in the states and the FDA are saying that if you do this, you could go to jail.?

Attorneys general in Connecticut and Illinois recently announced that Redux had agreed to stop marketing Cocaine in those states, while a judge in Texas has halted distribution there.

?Our goal is to literally flush Cocaine down the drain across the nation,? said Connecticut Attorney General Richard Blumenthal, who announced the company?s agreement with his state Monday. ?Our main complaint about Cocaine is its name and marketing strategy seeking to glorify illegal drug use and exploit the allure of marketing ?Speed in a Can,? as it called the product.?

The Connecticut Department of Consumer Protection pulled 300 cases of Cocaine from state stores on April 23, saying Redux Beverages did not license the product as required by law.

As part of the agreement, Connecticut distributors and retailers can return unused product to Redux for a full refund.

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Olemus

What a stupid name for an energy drink

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gadean

It tastes like crap anyway. Its name is a weak marketing ploy.

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Hum

:woot: I'll drink a plain old caffeine Coke, if I want 'energy'.

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Shuu

AMP & Sobe Adrenaline Rush ftw.

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QuantumTrickery

Its still being sold in at least a few Connecticut stores. People are overreacting to this, as usual.

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deck

Didn't Daily Show do an interview with the creator of the drink? I had good times laughing at him.

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funkymunky

Why choose that as a name??

Idiots. However free publicity so maybe they're not

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Purple Haze

Possibly the dumbest marketing idea ever.

If Darwin Awards had an advertising/career category, this would definitely be top three.

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Brian M.
Possibly the dumbest marketing idea ever.

I'd say the exact opposite?

How much attention has this got the company? Would you be talking about it if it had a different name?

Everyone will want to know what the new name will be, and will be more likely to see it in a store and say "Oh, thats that cocain drink, i'll try that, see what the hype is about".

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Sniper101

What a marketing name :D "Speed in a can" who'd a thunk it eh they'd make a killing :D

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E t h a n

I'd buy it. Maybe they'll sell it here in the UK! :shifty:

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halcyoncmdr

Quite frankly, anyone who even thinks the drink may contain cocaine and still have been passed through by the FDA in the first place should be hung, shot and hog tied...

Who cares about their marketing, its their marketing to do what they want... if people can't handle it, then they can just ignore it and go about their lives...

While cocaine may taste like crap, it does do its job... and well...

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leesmithg

They still have yet to lift coca-cola from the shelves, well that used to contain cocaine hence it's name.

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L3thal
They still have yet to lift coca-cola from the shelves, well that used to contain cocaine hence it's name.

Well, keyword is used. Regardless, this is about the name of the drink and not the ingredients. I was thinking that they would change it to Coke, but Coke already exists. Hmm...

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