Spartan_X Posted November 30, 2007 Share Posted November 30, 2007 New ad agency for $150 million PlayStation account Mark Androvich 22:31 (BST) 29/11/2007 Original agency dropped after 13 years Sony has hired Deutsch as the new agency in charge of its USD 150 million PlayStation ad account. Although no official announcement has yet been made, Agency Spy is reporting that Deutsch, based in Los Angeles, has won the coveted account. Deutsch was one of five finalists vying for the account, including Publicis, Venebles, RPA, and TBWA. TBWA, formerly known as Chiat/Day, had handled Sony's advertising since 1994 with the launch of the original PlayStation. It also helped Sony launch the PS2, PSP, and PS3, but was recently involved in controversy over some of its advertisements. According to TNS Media Intelligence, Sony spent USD 94 million on measured media in 2006 and USD 2.9 million for the first eight months of 2007. Source: GamesIndustry.biz Link to comment Share on other sites More sharing options...
Tech Star Posted November 30, 2007 Share Posted November 30, 2007 Was TBWA the one that made the new ads? If they are then Sony just ****ed up. Link to comment Share on other sites More sharing options...
Cormier6083 Posted November 30, 2007 Share Posted November 30, 2007 No, actually, Superfad designed the new adverts. Link to comment Share on other sites More sharing options...
cashman Veteran Posted November 30, 2007 Veteran Share Posted November 30, 2007 TBWA commissioned the Supafad ads though. A shame, I really liked that direction. Link to comment Share on other sites More sharing options...
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