Dark Knight to break Blu-ray shipping record


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+Audioboxer
NOV. 7 | Warner Home Video?s The Dark Knight is expected to ship more than 1 million Blu-ray Disc units to retail for its Dec. 9 street date, according to sources, which is believed to be a first for the format.

Warner execs declined to comment on the studio?s shipment plans.

Earlier in the quarter, Paramount Home Entertainment said its Iron Man sold 500,000 Blu-ray copies in its first week on shelves, but it?s unclear how many units the studio shipped.

Both titles underscore how far the format has come in a short period of time: Sony Pictures Home Entertainment set a record in March 2007 when it became the first studio to ship 100,000 Blu-ray copies of a title, Casino Royale.

For much of the past year, Blu-ray copies averaged 5% to 10% of a title?s sales. Recent features, including Warner?s Speed Racer and Journey to the Center of the Earth reached more than 10%, and Universal Studios Home Entertainment?s The Incredible Hulk hit more than 14%, according to VB sister publication Variety.

Iron Man?s Blu-ray version represented as much as 30% of sales at some retailers, though overall it was closer to 10%.

Warner knows that with Dark Knight?s wild popularity and Blu-ray-friendly special effects, the title should be a winner at retail. However, the studio will still be greasing the wheel with many software bundling promotions in order to encourage customers to buy Blu-ray players in time for the Dec. 9 Dark Knight bow.

?We have been working with key retailers to put together account specific offers, where we bundle a device or the PlayStation 3 remote with one of our titles, which gives the customers value in return,? said Dorinda Marticorena, Warner senior VP of worldwide marketing and high-def. ?You will see a plethora of offers from Warner in November and December.?

She believes that consumers are now especially primed to purchase Blu-ray players, as manufacturers began offering models at new low pricing levels in October. Originally $399 for much of this year, Sony and Samsung BD Live-ready models fell to $299 at the end of September.

Regardless of a tightening economy, October set-top weekly sales are 25% to 50% higher than prior weeks, according to Marticorena.

?We are encouraged about the momentum we are seeing with Blu-ray players in October,? she said.

Overall, Marticorena is confident Dark Knight will shine bright on Blu-ray.

?Given its release date timing and our research, this indicates that a lot of customers are waiting to purchase this title,? she said. ?If a household is on the fence about making a Blu-ray player or PS3 purchase, this title can be influential in making that happen.?

Source: http://www.videobusiness.com/article/CA661...l?desc=topstory

<:D />Cannot wait to see this in HD :D

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Damo R.

This doesn't surprise me and I think it is going to be amazing on blu-ray!

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soniqstylz

But, I thought Blu-ray was dead, and this would be digital download only.

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Sethos

Why not wait until we have some actual numbers

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+Audioboxer
Why not wait until we have some actual numbers

Now now, where's the fun in that Sethos? :laugh:

We all want it to ship more than Iron Man, seeing as it's the better movie ;)

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sn00pie

No doubt in my mind that this will be one of the best selling movies of all time. I will be picking this on BD on release date for sure :)

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rajputwarrior

this is the medium that i am going to be getting it on.

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Scazza

This is the only film that I have ever Pre-Ordered, and I pre-ordered the Blu-Ray version.

?15 @ Zavi for the 2 Disc Special Blu Ray Edition is a Bargain imho!!

Cannot Wait!

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+Audioboxer
This is the only film that I have ever Pre-Ordered, and I pre-ordered the Blu-Ray version.

?15 @ Zavi for the 2 Disc Special Blu Ray Edition is a Bargain imho!!

Cannot Wait!

:||

Still that price?

Link please:pp

edit:> Found it myself - http://www.zavvi.co.uk/batman-The-Dark-Kni...9/q.r10.1/p.jsf

Great price, it's only ?1.95 more than the 2 disc DVD se:woot:t:

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soniqstylz

My birthday is on the 11th if anyone wants to get this for me.

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houlty

yeah, cannot wait. i pre-ordered it on blu-ray about a month ago...

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Christopher

This will make an excellent Christmas gift...for myself :shifty:

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deuz

dark knight will single handedly carry blu-ray to the top :p

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Nicholas-c
dark knight will single handedly carry blu-ray to the top :p

Yes! It will! of course! you would think its the best film of all time! :shifty:

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soniqstylz
Yes! It will! of course! you would think its the best film of all time! :shifty:

Voted #4 all-time by IMDB users

http://www.imdb.com/chart/top

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Damo R.
Voted #4 all-time by IMDB users

http://www.imdb.com/chart/top

It was number 1 for a month or so until the hype went down.

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sundayx

I will get this even if I don't have a BD player!

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soniqstylz
It was number 1 for a month or so until the hype went down.

Then people came to their senses. I actually would agree with the first three.

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+StevoFC

Hmm well I plan on getting it for sure.

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TruckWEB

And then, people will buy this movie.... in DVD.

Why would a single movie sky rocket Blu-Ray? TONS of people loved "Dark Knight" and most of those will buy it in DVD.

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Lee G.
I will get this even if I don't have a BD player!

Me too! :laugh:

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Gamerhomie

I'm going to get it on DVD as I don't have a Blu-Ray player yet.

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