SkyMarket to Feature 'Expensive' Apps?


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It is a known fact that Microsoft is readying its own Apple App Store rival, the Microsoft Skymarket for its Windows Mobile users. While there is no doubt that the App Store business model works, one thing you might have noticed is the pricing of apps on the App Store. Yes, there are the occasional expensive apps out there, but most of them apps are affordable and available for cheap.

That, however, might not the same when the SkyMarket opens for business soon. Apparently, Microsoft has asked developers to price the apps "sensibly" according to what they are worth and not just according to the market needs. This is an obvious dig at Apple's App Store where most applications are priced at 99 cents, which is really affordable. However, Microsoft seems to think that people will certainly do not mind paying for quality applications. And for some, this strategy does make sense.

At a Microsoft development workshop in Redmond, Microsoft Mobile Developer Experience Team member Loke Uei asked developers to consider pricing applications to sell 5,00,000 copies at $9.99 instead of a million at $0.99. The SkyMarket is expected to arrive later this year and Microsoft is currently accepting submissions for applications.

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