Sega accidentally leaks minutes of meeting with SCEA


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Found via NeoGAF.

SCEA Meeting Aug 5th Notes

Aug 6 2009 ? DRAFT FOR COMMENTS

Objectives of Meeting

Dyer agreed to regular quarterly meetings with SOA

Sony PS3

SCEA reiterated plans to sell 13 million PS3s this year

Big announcement back half of year they can?t talk about (potentially price cut of PS3 to reach hardware goals)

SCEA commented on indexing between PS3 and 360 SKUs, should be around 2:1 to garner most favorable treatment.

Motion Controller

Spring 2010 launch (March in JP)

No bundle/pricing details yet, should come Sept 1

Plan on selling 4-5MM units WW

SCEA agreed to provide a list of Sega IP that would work well with the motion controller, Virtua Tennis was an example

Motion Controller support allows easy way to differentiate PS3 SKU

Other differentiation opportunities include PSP/PS3 interoperability ? think of features that would make users want to buy both PS3 and PSP SKUs.

Alpha Protocol

Michael Foster, product evaluator, said AP felt barely RPG. Initial level too challenging for players. ?Mass Effect felt more RPG.?

Review notes sent to John Merlino a few weeks prior. After meeting Gerald mentioned AP is a high priority for his team.

Planet 51

Sell in of PS3 SKU ? SCEA noted that other movie titles on PS3 had underperformed as well (inc. Transformers) this cycle.

Dyer suggests contacting Susan at Walmart and asking what she wants in the pack to sell this SKU (movie tix etc)

Other possibilities are Hybrid movie disc (BD 25 or 50 with Game and Movie on same disc).

Bayonetta

Collectors edition with Bayonetta Action Figure

Novo recommended launching PSN demo around Xmas based off a Jan 5th Ship date with 2-3 week run out to launch.

3-4 weeks is usually ideal demo timing with fresh content every week leading up to launch (trailers, insider video about PG heritage, video blogs).

Vancouver 2010

HOME, Olympic destination would garner a lot of positive attention from SCEA

Should be doing same with Bayonetta, Marvel etc. Easy to launch in all territories.

HOME merchandizing opportunities (clothes etc).

Sonic Racing

Open to DLC to differentiate PS3 SKU ? not ratchet and clank but other characters

maybe characters from Rare or Fable universes

Yakuza

Could put Japanese games directly on PSN for download in a special Japanese Import section (pricing $9.99 to $39.99 for full game).

Might need to localize menus at least with subtitles.

SCEA interested in helping on MKTG side if they can have period of exclusivity.

AVP

Another great HOME candidate

AVP avatars

Hybrid BD disc with movie

Iron Man 2

Great candidate for HOME space ? explore Tony Stark?s lab etc.

Should have one for Marvel in general.

PSU2

Could do bundle at GameStop with PSP 30-35K units on UMD, Go, or both.

Valkyria 1937

Could bundle with PSP as well.

Vanquish and Aliens: CM

Opportunity for PS3/PSP interoperability (see Eidos Batman, Army of Two, Assassin?s Creed for good examples).

If we offer that SCEA would be really interested in having us at their booth next E3.

Thor

SCEA would like a look at the code soon.

Sonic Anniversary

Could put out collectors edition with all old sonic games on one BD disc.

?Best of Sonic? for around $99.

SCEA would love PSN exclusive power ups/different game modes (like Castlevania?sPS2 emulator for PS3 (confidential)

SCEA wants to sell all PS2 titles on PSN (GTA Vice City/Sonic/etc)

For co Marketing money show PS3 controller on TV ads ? similar to EA Madden Spots, NCAA, etc?Madden Spots, NCAA, etc?

London Olympics

Perfect opportunity for Motion Controller integration.

DC Digital Titles

If we provide a list of DC titles SCEA will let us know which ones they?re interested in having exclusively.

If we give them a long period of exclusivity they?ll give us more marketing support.

PSP Titles

For SKU differentiation it?s best to offer features that are slightly different from PS3 version.

Titles that are coming up on PSP are Assassin?s Creed II, GTA China Wars, Resident Evil, Little Big Planet ? all massive franchises.

SCEA has a specific PSP deck which they can send up with their hardware director for a chat.

Link to original Word file:

ftp://segapr.segaamerica.com/SEGA_News/SCEA%20Meeting%20Aug%205th%20Notes%20BH.doc

.doc mirrored on localhostr

Edited by Mephistopheles
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PS2 emulation? That's definitely an item of interest. I bet that will be a good way for Sony to get some revenue via the PSN, since I'm sure plenty of people will gladly pay for backwards compatibility. What an amazing library of DLC content Sony would have if they put all PS2 titles up for sale on PSN!

Maybe I can stop guarding m 60-gigger so closely!

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It was always 'when', not 'if' :p

"If we provide a list of DC titles SCEA will let us know which ones they're interested in having exclusively."

Dreamcast?! :woot:

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Haha, oh god, looks like someone's about to get fired (Y)

It's a public relations server. I think the mistake is the leak of the above document, not that the FTP is unprotected. They usually *intend* stuff to be available for especially the press with this kind of stuff. Although this specific document didn't look very intentional. :p

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Not sure if this is true, but

SEGA France is currently asking French websites to not run the story. I was about to publish mine and had the great idea to ask Sega France's PR manager to comment. Well, his comment was "thanks in advance to not run the story, I'm currently trying to delete all the stories that I can find on the French web". Sega's panicking right now.

:p

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Hmm it would be interesting to see if the emulator would be limited to downloaded PS2 games only or for both downloaded and disc based games. I wouldn't want to buy games twice.

Yeah I was thinking that, hope they don't lock out disc playback and force you to buy the PS2 games from PSN. That's if it ever comes of course!

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Chances are it'd be similar to how PS1 is handled now, where all disc-based games (well, the majority) work but you can also buy them off of the PSN.

I think that all PS3's could do PS1 Games from the start and they added PSN Titles later on. Can't remember if that is hardware or software emulation.

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Chances are it'd be similar to how PS1 is handled now, where all disc-based games (well, the majority) work but you can also buy them off of the PSN.

I doubt it, I reckon it will be download only, they want to milk it as much as possible instead of funding the second hand market. It's going to take time and effort to get the system working and some games are going to have to be patched etc and some might not be possible at all so they are going to want return for that investment.

Plus repurchasing some favourite golden oldies is a licence for Sony (and other companies of course) to print money.

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I only have like 4-5 PS2 games, if they were software downloadable I would buy them again anyway, for the convenience of not having to swap discs.

Yeah I know that many people have over 9000 PS2 games, but I can't speak for them can I :p

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